After the change in strategy of changing the iPhone mini for the iPhone Plus, Apple still does not convince users
The sales data don’t lie, it’s not that users didn’t want the small screens of the iPhone mini, it’s that a fourth iPhone model doesn’t seem to make much sense, at least for users. The iPhone Plus sales have been really low since their launchsomething that could change Apple’s future strategy.
Recapping a little, Apple launched the first iPhone mini in 2020. The iPhone 12 mini accompanied the rest of its brothers and the following year Apple repeated its strategy with the iPhone 13 mini. However, there was something that wasn’t working. It seemed that users did not want such small screensand such fair batteries, so the change in strategy was quite logical.
Instead of introducing an iPhone 14 mini, Apple opted for an iPhone 14 Plus. A much larger model, with a huge 6.7-inch screen and the best battery life. This strategy has been repeated with the iPhone 15 Plus, however, it seems that users still do not bet on it.
It seems that the iPhone Plus has not improved sales of the iPhone mini much either
Neither small nor large screens, the fourth iPhone model seems doomed
The iPhone 15 Plus is one of the best-selling smartphones in the world so far in 2024, but at a sidereal distance from their generation brothers. The iPhone 15 Pro Max has been the best-selling smartphone of the year, closely followed by the iPhone 15, and one step below we have the iPhone 15 Pro.
The three iPhone models occupy the podium of the best-selling smartphones, with the iPhone 14 in fourth place. However, The iPhone 15 plus is selling almost 4 times less and is in eighth position. Similar positions to those occupied last year by the iPhone 14 Plus.
These are the best-selling iPhones and smartphones of the year
It is true that this represents a small improvement compared to the iPhone 12 and 13 mini, none of the small models managed to enter the top 10 of sold smartphones of the year. However, it still seems that this fourth model in the range is doomed.
It seems clear that Apple has not achieved what it intended by offering a Plus model again. It seems that the user who wants a large iPhone opts for the Pro Max model, while the normal iPhone also accumulates many sales, followed by the Pro model. This is something that has been repeated for several years.
Taking all this into account, adding the information of a possible new “iPhone 17 Slim” for next year, it seems pretty clear that the iPhone 16 Plus will be the last Plus model that Apple launches on the market. It is likely that next year the company will opt for a new strategy, abandoning a large entry-level model as a developer, which is barely bringing in profits.
It cannot be said that Apple has not tried. Many users demanded small, powerful smartphones and launched the iPhone 12 and 13 mini. Seeing that they were not successful and that there were many users demanding larger screens, they launched the Plus models. But this strategy of following what the market supposedly demands has not worked in any way, neither with small screens nor with large screens.
You can follow iPadize yourself in Facebook, WhatsApp, Twitter (X) or consult our Telegram channel to stay up to date with the latest technology news.