The recent drop in the price of Meta Quest 2 and Meta Quest Pro It would not be the only measure that those led by Mark Zuckerberg would take to boost sales of their virtual reality headsets. Everything indicates that those from Menlo Park would also be working on your own monthly subscription servicewhich could arrive under the name of Quest Pass.
Meta has not yet made official announcements in this regard. However, traces of the Quest Pass have been found in the Meta Quest apps for iOS and Android, according to reports. VGC. The screenshot that has been released in the last hours does not offer an exaggerated amount of detail; however, it suggests that the alleged subscription would be similar to what Sony offers through PlayStation Plus.
“Get up to two new apps or games every month with [Project Apollo]. Connect every month to redeem your apps and grow your library with the most exciting virtual reality titles”, indicates the section titled Quest Pass. The new platform for Meta Quest headsets would also provide easier access to VR games, as well as new apps from the day the subscription is activated. In addition, the apps that each user adds to their catalog will remain available until the membership is cancelled.
It remains to be seen if this alleged new Meta plan helps to generate greater interest among users of glasses like the Quest 2. For now, there is no word on when the Quest Pass subscription might be officially announcedif it finally reaches the general public.
Meta Quest and the challenge of retaining users
Meta’s apparent plan to launch a subscription called Quest Pass makes sense, after all. The Californian firm claims to have sold more than 20 million virtual reality glasses since the introduction of the Quest platform in 2019. However, it has not yet found a solution to a serious problem: low user retention rate.
As we have already mentioned on previous occasions, glasses like the Meta Quest 2 fail to sustain the interest of buyers over time. According to a study, the retention rate of these types of devices has fallen considerably in the last three years. to the point such that more than half of the Meta Quest are not used just 6 months after purchased.
It has also become clear that interest in the metaverse is not escalating to the level that Meta intends. By the end of 2022, Horizon Worlds It proved to be far from the claims of Mark Zuckerberg and company. At that time, it was known that the vast majority of users did not return to the application after the first month of use.
So, a PlayStation Plus subscription service could be the answer for improve general interest in Meta Quest glasses. Certainly, for the supposed Quest Pass to be successful, it will need to offer titles and applications that are attractive to all users willing to shell out money each month.
If Quest Pass becomes a reality -added to the already announced arrival of Xbox Game Pass with Xbox Cloud Gaming to Meta Quest 2 and Meta Quest Pro-, Zuckerberg’s men may have an interesting alternative to expand the reach of their helmets. VR, beyond the stubborn push through the metaverse.