Falling 9.6% year-on-year to $11.4bn and experiencing a decline in downloads of 2.5% year-on-year to reach 2.4bn.
What do the figures say?
Most of the mobile genres analyzed by Sensor Tower, were affected by a decline in overall sales and in the number of downloads made by players. It should be noted that some of the most popular titles kept their figures stable.
For example, gender “Arcadian” experienced a significant growth of 14% year-on-year, the equivalent of 176,000 million dollars.
About this, Sensor Tower added:
“The largest Arcade subgenre for player spending was Idler, which generated close to $88 million, up 35.3 percent year over year. The No. 1 arcade game by player spend was Clavede Gigantetic, which generated $16.5 million in the US for the first half of the year. It was followed by AppQuantum Publishing’s Gold&Goblins at No. 2, and Century Games’ Idle Mafia at No. 2. 3»
While other categories of mobile video games such as puzzles, role-playing games, casino games, racing games, among others; drastically decreased their figures related to general sales.
Racing games saw the most significant drop with a 28.8% decline in revenue year-over-year, with location-based augmented reality games falling around 26% in the same period.
While the gender “Casino” experienced a 17.8% drop in its download figures, thus becoming the most affected mobile video game genre.
To what is attributed this fall in the mobile video game market?
SensorTower He attributes this drop in the mobile video game market in the United States to a handful of circumstances that hit hard during the first half of 2022.
These include inflation, rising costs of living, the end of Covid-19 lockdowns, and changes to privacy such as the disapproval of etiquette. IDFA (Identifier for Advertisers).
About this, SensorTower added:
“This doesn’t mean that publishers can’t succeed and release popular new titles, but the industry-wide rebound for the second half of the year will likely depend on an improvement in macroeconomic factors and whether publishers are able to adapt to the privacy challenges »