The labor market is confusing in this 2023, after a buoyant 2022 (at least until the end of the year). While, on the one hand, there is talk of an economic recession that could come And while America’s tech giants are laying people off en masse (despite still posting profits), at the same time we find that many companies need talent or that many entrepreneurs can start their businesses with the accumulated knowledge of years.
And here a new term arises from a phenomenon that has been seen a lot these days: we are talking about reverse recruitment. not the company who publishes an offer with the job position and expects to receive applications to make a selection.
Now there are tools for professionals offer their services and talent on social networks or job portals, describing your skills, experience, motivations and interests. There are even experts who see this way of relating companies and professionals as the one that will be most used in the future and recommend that people learn to sell their talents.
sell your skills
Most people don’t know how to sell their skills, “so they go old school by bombarding dozens of job ads with their resumes. There’s nothing worse than being disconnected from the company you want to work for and not knowing how to arouse their interest“says Alan Sperber, director of the human resources department at Code Power -a company specializing in software development that offers services to companies such as Google, Amazon or BBVA.
Says Sparber, “Enough of the spam messages on LinkedIn from random recruiters trying to undercut us or the endless struggle to apply for job offers” and encourages workers to get down to work to return “the hiring process to where it really belongs”, that is, to the worker so that they can assert their rights at the time to look for employment. And he asks to consider “reverse hiring, a fairly new practice that can balance the balance between candidates and recruiters.”
How to do it
In the past, recruiters “hunted” professionals and talents to work in their companies. This method is disappearing, and young talents are realizing that they are not a trophy of human resources, but aspiring souls yearning for change.
In short, the Reverse recruiting is the hiring strategy in which instead of looking for companies, companies look for you. This isn’t about waiting for dozens of job postings to flow into your LinkedIn private messages as soon as you add that green “job seeking” frame to your profile picture.
It is important that you create an online presence, on social networks or with your website, showing your experience and knowledge. So can establish contacts and make yourself known.
For her part, Jen Gonzales, Certified Professional Resume Writer (CPRW) and expert in professional careers, explains that you can even call on someone to help you with this. A Reverse recruiter is someone who helps a job seeker perform a job search, apply for jobs and find interviews. Unlike traditional recruiters, who work for companies to fill positions, reverse recruiters work directly for job seekers to get them interviews.
Reverse recruiting is the exact opposite. The Reverse recruiters are paid by the job seeker to manage their job search and therefore only take into account the interests of the applicant. Therefore there are companies and professionals that are dedicated to helping professionals to find a job actively, with this method.
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