The App Store notably surpasses Google Play in terms of revenue from apps, a Sensor Tower report shows these details plus additional curiosities
Those from Cupertino Not only do they have a serious competitor like Google in terms of mobile devices. and technologies, too compete to be the best as app stores. According to a new digital market index report by the firm Sensor Tower, Apple has a good advantage in terms of the spending that consumers represent every time they buy an app. General spending on all mobile platforms had a year-on-year improvement of 9.5%, an improvement of $35.8 billion considering the first quarter of 2024 versus the same quarter last year.
What do consumers buy in app stores like the App Store and Google Play?
The report indicates that the growth was mainly due to all those apps that are not video game titless. This area grew almost 20% year-on-year, while games grew almost 3%. The only positive thing about video game spending is that they surpassed the not inconsiderable figure of $20 billion for the first time in 2 years.
The App Store is the one that leads the amount of income received. It talks about 24.6 billion dollars in just one quarterwhich is reflected in the year-on-year figure of 11.5%. Google’s app store recorded revenue of $11.2 billionwhich means a lower growth of 5.3%.
It not only surpassed the App Store in overall revenue but also in games. In this section, Apple had a collection of 13,000 million dollars with a year-on-year improvement of 6%. In downloads, Apple had year-on-year growth of 2.1% with 8.4 billion downloads, its best figure in this category since 2020 according to Sensor Tower. While Google Play It has considerable numbers but the scandal figure is reflected in the downloads. In games, 7.3 billion dollars were raised (6% year-on-year) but in downloads recorded 25.6 billion movements.
Google Play is the largest store in downloads but the App Store is the one that receives the most income
Those from Mountain View can boast of having one of the largest app stores in terms of mobile platforms. What is a reality is that in monetary terms those from Cupertino have a solid lead. In downloads it is probably due to Google Play and Android, which is an important base of both devices and users.
The report indicates that the United States is the largest market for both platforms. They are 12.4 billion dollars with a year-on-year growth of 16%. China is in second position with $6 billion, a smaller growth of 4%.
Which category of apps generates the best income? Entertainment with 4.1 billion dollars. Its year-on-year growth figure is surprising since it reached 18%. These are interesting figures in this report, which reflect that not everything is subscriptions. Users still prefer to download apps and pay for them only once. Should the subscription model be questioned or is there still a market available for purchasing apps? Let’s also remember that there are in-app purchases, from which good income is generated.
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