Yesterday the OCU already warned that the black friday this year was offering some offers that were not really satisfactory, with most of them more expensive than at some point in the last few months, which shows that many businesses are taking advantage of the consumer fever of these days to remove stock of products that have not sold well in recent times.
And in a new report from the OCU they clarify that 99% of the Black Friday sales are not really real, basically because they are offering more expensive discounted prices right now than they were a few months ago.
The organization recalls that the law establishes that this type of offers and sales should use the cheapest of the last 30 days as a reference price, but what most stores basically do is put the recommended price of the item, which is not precisely the lowest of the last 30 days.
In this way, the consumer is being given a false impression, believing that they are buying a heavily discounted product, when in reality it has already been at that price, even less, in recent months.
From the OCU, they collected more than 16,000 prices of products from different websites, prices that they have been able to follow in the previous 30 days.
They claim that in more than 99% of cases, the previous price indicated is not the lowest in the last 30 days, so practically these prices “They are inflated with respect to reality”, with which the consumer is being offered a misleading vision of the reduction.
You are buying more expensive on Black Friday, and the OCU shows it to you
The most worrying thing is that if you have waited for Black Friday to make your shopping Christmas, you will be paying, on average, 3% more than if you had bought these same products a month or more ago in time.
The organization notes that “the average saving would be 25%, but the reality is that, the price collected on November 18 compared to the minimum of the last 30 days, reveals that the prices of the products are, on average, 3% more expensive”.
On the other hand, on Black Friday, what companies do is lower the products that have not been selling very well in recent months, while the novelties do not usually change the price.
You must be careful when making your purchases on these dates, in case you end up paying more than you should.