Apple refused to use Microsoft Bing for several reasons, continuing to choose Google as the default search engine
In the United States, Google has been accused of being a monopoly, which could have major repercussions for Apple as well. The trial has revealed many details. Not only do we know the huge amount of money Google paid Apple to be the default search engine for Safari, but we have also discovered that Microsoft tried, unsuccessfully, to reach the same agreement.
The Redmond-based tech giant made numerous attempts to make Bing the default search engine in Safari, without any success. According to the antitrust ruling, Apple’s senior vice president of Services, Eddy Cue, claimed that “There is no price Microsoft can offer Apple to preload Bing inside Safari”And it seems Apple had its reasons.
The reasons why Apple rejected Bing in Safari
People say that In 2021, Apple conducted a study that measured the relevance of search results on Google and Bing. Although Microsoft’s search engine outperformed Google in aspects such as user interface, Google was found to be far superior in other key features, as reported by Mashable.
Apple had its reasons for choosing Google over Bing
Search quality is lower on Bing
He Apple study measured the relevance of search results on Google and Bingand found that Microsoft’s option was inferior in virtually every respect compared to Google’s search engine.
Bing’s “horrible” ad monetization
Microsoft proposed sharing 100% of Bing revenue with Apple, while Google “only” gives Apple 36% of what it earns from Safari. However, Cue was concerned that Bing could not offer enough revenue due to its “horrible” way of monetizing advertising.
Google was offering too good a deal
Apple’s deal with Google was too attractive. Google looked at how much Microsoft would have to offer Apple to “outbid” Google, and the result was that Microsoft would have to pay “122% of Bing’s revenue share” to match Google.
Google has better “brand recognition”
“It’s a great product for our customers, and we wanted our customers to know that they are getting Google’s search engine.”Eddy Cue said. It’s a symbiotic relationship, as Google benefits from Apple telling the world that “Google is the best search engine.”
Google knows how the market works
Cue also confirmed that Google knows very well how to manage its market and understands how it works better than anyone else. Most of its revenue comes from advertising, which provides a security that Bing, being only a small part of Microsoft, cannot offer.
Of course, Apple has compelling reasons for sticking with Google: They pay very well and are the best search engine on the marketBut we will have to wait and see what happens in the future, as the agreement between Google and Apple could be declared illegal, opening up a range of possibilities for Apple.
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