He influence marketing is a strategy that has revolutionized the digital world in recent years, offering a profitable way for content creators to generate income from their online presence.
Instagram has played a fundamental role in this aspect, by allowing both celebrities and content creators increase their pockets with several million dollars.
Today, social networks are not just spaces to share experiences; They have become a profitable business, especially for those who have managed to create a loyal audience.
The alliance between Instagram, brands and influencers has increased the income of the latter, taking advertising to another level. Next, we show you the 10 influencers who earn the most money thanks to this social platform, which are mostly celebrities in the musical field.
Justin Bieber
With 293 million followers, Justin Bieber is one of the 10 highest paid influencers in the world. His musical career and charisma have made him the face of brands such as Vespa, Forever 21, Tim Hortons and Crocs.
Every publication you make on your social networks reports to you 1.76 million dollars (1.60 million euros)demonstrating that Justin is a reference in the world of influence marketing.
Khloe Kardashian
Business Insider
One of the most prominent personalities in the world of reality television and business is Khloé Kardashian, who occupies ninth place on the list of the highest-paid celebrities for posting on Instagram.
According to the data, each of his publications brings him about 1.86 million dollars (1.69 million euros).
His fame is mainly due to his role in the hit show Keeping Up With The Kardashianswhich shows her family's daily life, and her contribution to the launch of Good American, an inclusive and sustainable clothing brand.
With 204 million followers, Khloé is one of the most influential figures in the digital sphere.
Beyoncé Knowles
Reuters
With more than 300 million fans on the social network, Beyoncé Knowles is one of the most influential celebrities on Instagram. The multifaceted artist, who has succeeded as a singer, songwriter, actress and businesswoman, has collaborated with renowned brands such as Topshop, PepsiCo, L'Oreal and American Express.
Each of your publications on the platform brings you an estimated income of 1.88 million dollars (1.71 million euros), thanks to its enormous popularity and prestige. Beyoncé occupies eighth place in the ranking of the celebrities with the most followers on Instagram.
kim kardashian
One of the most recognized and popular personalities in the world is Kim Kardashian, the celebrity who became even more famous for her participation in the television show Keeping Up With The Kardashians.
Since her debut in 2007, Kim has leveraged her fame and image to create a business empire that ranges from fashion and beauty to law and philanthropy.
With an audience of 364 million people on social media, she is one of the most powerful and highest-paid influencers on the planet, earning 2.17 million dollars (1.98 million euros) for every post you make.
Ariana Grande
Ariana Grande is one of the most popular and versatile stars in pop today. Her artistic career began in musical theater and then she moved to television, where she starred in several Nickelodeon series.
However, it was her voice that catapulted her to global fame, with a vocal range that spans four octaves and has earned her the nickname “mini Mariah Carey.”
With more than 380 million followers on Instagram, Ariana is one of the most influential celebrities on social media, where she shares her personal and professional life with her fans. Her musical successes have brought her numerous awards and recognitions, as well as a fortune estimated at 180 million dollars.
In addition, Ariana has been able to take advantage of her image to collaborate with various brands, such as Reebok, Givenchy or Starbucks, which pay her around 2.26 million dollars (2.06 million euros) for each sponsored post.
Dwayne Johnson
Dwayne Johnson, better known by his nickname “The Rock”, is an example of success in the world of entertainment. He began his career as a professional wrestler and later became one of Hollywood's highest-grossing stars.
His influence on social networks is enormous, especially on Instagram, where he has more than 394 million followers. His passion for health and fitness makes him a reference for many people and brands related to this field. For every publication he makes on this platform, he receives a payment of 2.32 million dollars (2.11 million euros).
Kylie Jenner
Kylie Jenner, the famous makeup entrepreneur and member of the Kardashian clanhas created a successful brand with Kylie Cosmetics.
Although she dropped to fourth place on the list of the highest-paid celebrities in 2023 after giving birth to her second child, Kylie maintains a great influence on social networks with 399 million followers.
Its alliances with fashion and luxury brands bring it income of 2.38 million dollars (2.17 million euros) for every post you make.
Selena Gomez
With a multifaceted artistic career, Selena Gómez has become one of the most influential celebrities in the world. Her songs have achieved international success, and her role as an actress has allowed her to participate in projects such as the Netflix series, 13 Reasons Why of which she is also executive producer.
Selena has a huge presence on social media, especially on Instagram, where she has 430 million followers who follow in her footsteps.
Her image is also associated with recognized brands such as Adidas, Coca-Cola, Pantene and her own cosmetics line, Rare Beauty. Every post she makes on Instagram brings her impressive 2.55 million dollars (2.32 million euros).
Lionel Messi
Lionel Messi, the Argentine star who has made history in world football, occupies second place in the ranking of the most paid for posting on Instagram.
Your compensation is 2.59 million dollars (2.36 million euros) for every post he shares with his 494 million followers.
The recent triumph of Messi and the Argentine team in the World Cup has further raised their prestige and popularity among fans of the beautiful game.
Cristiano Ronaldo
Cristiano Ronaldo, the Portuguese football legend, has transcended the borders of the sport to become a global phenomenon. His presence on social media is incomparable, with more than 600 million followers on Instagram.
Thanks to his fame and charisma, he has managed to establish alliances with prestigious brands such as Nike, Herbalife and Louis Vuitton, which bring him millionaire income.
According to the latest Forbes report, Ronaldo is the highest-paid influencer in 2023, with an average of 3.23 million dollars (2.95 million euros) for every sponsored post you make.