We’re halfway through the year and it’s time to evaluate how Apple Watch sales are developing according to a new CIRP report
What are the most popular Apple Watch models in the last quarter of 2024? According to the latest CIRP report, Apple Watch Series 9 has the largest share with 43% of total sales in the United States. The Apple Watch Ultra, despite its price, is more popular than the Apple Watch SE. The report indicates how almost all Apple Watch models still sold in this market have performed, taking into account that they go on sale at the same time as the iPhone.
The United States is one of the most important markets for the Apple Watch
After the Apple Watch Series 9, Series 8 is the second most popular in the quarter evaluated from April to June 2024. Although it is no longer officially sold by Apple, retail stores and authorized distributors still have existing inventory and that is reflected in this 19% share figure.
Combined, these two latest Apple models account for more than half of the smartwatch sales. A combined 20% is represented by the Apple Watch Ultra and Ultra 2the latter with 11%. CIRP indicates that these models have a lower market share than other products such as the iPhone and iPad. They do not attribute it to a price issue but rather to the fact that it has its segment as a premium model.is not for all users.
The gap between the Ultra 2 and the Apple Watch SE is just one percentage point. It’s the perfect entry-level device for those iPhone owners looking to try something new. A curious fact is that the Nike model of the current Apple Watch is not well positioned, it barely reached 5% of all sales. in the North American market.
Apple Watch market share by model in the US, Q2 2024. Photo: CIRP
The mid-range of the Apple Watch is what makes it popular around the world
CIRP concludes that there is a pattern on the iPhone and iPad that is not replicated with the Apple Watch. The current strategy of those from Cupertino is to have a wide range of devices with varied prices. In the case of iPhones and iPads, there is a greater tendency to buy premium devices than mid-range ones. In the Apple Watch, its mid-range models as the Series 8 and Series 9 are the ones that They maintain the best features with an attractive price, balancing the terms quality-price..
Apple Watch holds the throne of the best-selling smartwatch in the world despite other competitors not stopping when it comes to launching new devices. Its characteristics are attractive and this is not a recent case but has been going on for many generations..
The Apple Watch and its multiple watch faces
We are just a few weeks away from seeing a new generation of Apple Watch that could surprise (or not) both insiders and outsiders. It will be 10 years since September 9, 2014 when Tim Cook revealed a new era of devices at Apple, Will we see any big changes 10 years later?