Tomorrow it hits television with LG Channels and in June it will be available on Samsung TV Plus. This is CNN Fast, a new channel that is breaking into the ad-supported streaming market, one of the fastest growing trends right now. Thanks to this channel you can be updated to the latest in a very fresh way.
The best content on CNN
Surely you already know that CNN is one of the most popular media when it comes to transmit current information, taking care of keeping users around the world informed through different channels. The arrival of CNN Fast adds to its proposals with the intention of building on the popularity of these channels with advertising. Not only does it reach LG and Samsung televisions, but this week it also adds to the channels that are available within the Rakuten TV service.
Spain is one of the many countries chosen for its debut, which means you’ll be able to squeeze it right away. The channel focuses on sharing current videos that review the most important news or events on the planet. All topics are covered, from general news to sports, business, environment or entertainment.
Short and funny videos
This is the philosophy that CNN has relied on when it comes to define what your Fast channel would be like. They have taken into account that they must be able to connect with a new generation, and that means adapting to the trend of short and less videos that are currently consumed so much. It will be a different way of keeping up with the news, with the fresh and youthful touch of current fashion, but maintaining the rigor and journalistic quality to which CNN users are accustomed.
Due to this, the videos will have a duration of a minimum of three minutes and a maximum of six, which will try to get viewers to continue watching the channel news after news without reducing their level of interest. Of course, this is also a significant opportunity for CNN to earn additional revenue, as the Fast channel model is currently performing very well. Not only that, but the short video formula helps make it easier to intersperse your ads. In this sense, CNN has already transmitted to its partners and regular clients in the advertising sector to begin managing the first campaigns that can be seen on the channel.
CNN confirms that, in the development of the channel, they have not only collaborated with Samsung, LG and Rakuten, but have also ensured that their company’s newsroom and your journalists are in front of the content. In this way they can guarantee that the level of quality expected from the channel is maintained. In addition to this, CNN collaborates with the cloud streaming provider Amagi, thus ensuring that they will be able to offer a quality experience to viewers who tune in to the channel.
If CNN’s initiative is met with good results, it may very well help that the Fast channels continue to grow and that other similar initiatives will arrive soon. For users of Smart televisions it is, without a doubt, very good news.