In an unprecedented publicity stunt, the North American company adds a milestone to its history.
exist advertising campaigns that cross the lines of the classic patterns to place themselves above the very company that they intend to advertise. It is true that the strategy master card is risky, but we doubt that it had been talked about in recent days without us having known the football game that has been played at the highest altitudeestablishing a really difficult record to beat.
Luis Figo as a representative of high-altitude football and Mastercard
As explained by the financial asset management company in a recent statement, a group of soccer fans, among whom the figure of former soccer player louis figohave established a new Guinness world record playing a match from soccer to 6,166.1 meters high and in conditions of zero gravity. Never before has it been so easy to perform a Chilean, as you can see in the video that we show you under these lines.
The matchknown as ‘out-of-this-world’, which translated would be something like ‘out-of-this-world’, was celebrated on the day 20th of August 2022 in a field of 74 square meters inside Novespace’s Airbus Zero G aircraft. Raja Rajamannarhead of marketing for Mastercard, he claimed that:
Soccer is not just a game. As the world’s most popular sport, it is a celebration of the human spirit, igniting the passion and pride of millions of people every day. This is a historic moment for Mastercard, as we elevate the love of sports to new heights.
For its part, louis figoa Mastercard ambassador for years and a key player in defining soccer at the turn of the century, has assured in the statement that:
Football crosses borders and unites people around the world. I have played in stadiums where the electric atmosphere ignites emotions that go beyond cultures and nationalities. This is the same experience I have had playing this wonderful sport at over 6,000 meters with a group of brave fans who have taken their passion for the sport to unprecedented heights.
That doesn’t seem to be the case, but imagine a competition between the best soccer players of the world with these conditions of zero gravity, is but a truly epic dream. Will it be possible at some point? For now, we will settle for enjoying the fun images of the Mastercard event.