The latest models of this smart robot vacuum cleaner are capable of mapping an entire home, something that could give a lot of information about our houses. As we will see below, this purchase of Amazon is a great business move that can give the company a lot.
Roomba vacuum cleaners, some spies
As we say, the purchase of the iRobot company by Amazon represents another great acquisition for the company. We are talking about the manufacturer of the most popular smart robot vacuum cleaners out there, so it is very clear that Amazon will make a good amount of money selling these types of products. Now, this purchase could have a “side effect”, and that is that thanks to these robots it is possible to get a map of our homes.
That the smart home is a priority for Amazon is no secret. Its Echo speakers are one of the most successful Amazon products, surpassing in sales its direct rivals that are Apple and Google. However, the company still lacked a device capable of mapping the interior of our homes, and with iRobot’s products it more than supplies that need, since, as we have said before, these smart devices are among the most popular in the sector.
The most recent products of the iRobot company have a technology that receives the name of Smart Maps, with which they are able to make a fairly accurate mapping of each room in our home. Customer owners of these products can choose not to share this data, but the reality is that all of this data can be of great value to marketers.
The size of a house can indicate, for example, the wealth level of a family, since it is assumed that a larger house is only accessible by a family with good financial health. Another example that we can give to this is that if your house is full of toys, that means that there are children in the house, so it would work perfectly to show ads related to products for them. If the robot detects that there is no or very little furniture in the home, it would be interesting to try to sell more furniture to that family.
Amazon isn’t the only company aiming to map our homes. Apple, for example, introduced a tool that uses laser scanners in the latest iPhones to build 3D models called «RoomPlan«. What is clear is that this purchase by Amazon is a great business move that will bring millions of dollars in profits and perhaps together with them also a lot of information about our homes.