Discover the latest WhatsApp news for iOS and Android.
WhatsApp is preparing a new update that will add a feature that is very interesting if you have an enterprise business, but with which many users will not be very happy. This novelty has been introduced in the most recent beta version of the messaging application and has been discovered by WABetaInfo.
According to reports from WABetaInfo, the update will arrive very soon on iOS and Android and will introduce a function to promote business businesses through WhatsApp stateswith promotions that will be highlighted in the application and for many it will be considered as SPAM.
WhatsApp will include promotional ads for companies
The function is known under the name Boost Status and it will only be available on WhatsApp for companies. These announcements in the States will allow large and small companies to promote their services and products reaching a much larger audience of potential customers.
Unfortunately, for many users this update will be considered SPAMsince the States of the companies will appear prominent in WhatsApp and will also be promoted in other applications such as Facebook and instagram.
The truth is that the business version of WhatsApp has been of great help to small businesses that require a closer service with your clients. So this WhatsApp update will come in handy.
The screenshots shared by WABetaInfo show us a new option available in the States section with an action button to promote States on Facebook and Instagram through ads.
One of the great advantages of promoting statuses via WhatsApp is that it is a type of advertisement that is not usually very common and that will reach a totally different clientele than traditional advertisements.
Actually, we are talking about a function with which we all win. Although certain users will not agree with this novelty, the promotion of WhatsApp States will provide more income for Meta, more clients for companies and more services for consumers.
For now the function is currently in beta phase and is available for a select number of business accounts. Over the next few weeks, according to WABetaInfo, it will continue to roll out to more businesses.