The wolf is coming, the wolf is coming. Netflix had been planning a strategy to avoid shared accounts for some time. A system that, apparently, proliferates among the majority of Spanish users: 61.3% it does. The company has announced that this is over as of today: padlock and, if you want to continue sharing with an account among friends or family, You will have to make an extra outlay.
Just a few days after that announcement, Netflix backtracked and presented an alternative plan. Some diretes and diretes that have already taken final form. Of course, those who share an account and live at the same address will not be affected for this change.
As of today, no more account sharing without going through the box
of that “Love is sharing a password” that the company promulgated in 2017 to an immediate shutdown of the tap. In addition, regions such as Spain are the first to receive the change that implies the blocking of those accounts that are being shared in different geographical areas. A new strategy that starts in Canada, Spain, New Zealand and Portugal and that applies from this Thursday, February 9, 2023.
These are the changes that this “new Netflix” implies:
- main location. Each Netflix account will have a primary location associated with it, considered the ‘Home‘. This, as has been done, will be detected by IP reading and geolocation.
- Each extra subscriber costs money. 5.99 euros, to be exact. In the ‘Standard’ and ‘Premium’ plans, subaccounts can be added: one subaccount for the first plan and two for the second. These accounts are for non-living users. That is, as until now, those who share the service from other parts of the country —or the world—. Curiously, the cost of sharing an account away from home in a neighboring country such as Portugal costs much less, 3.99 euros.
- The ‘Basic with ads’ plan does not have availability for this service. The normal ‘Basic’, either. The rest of the measures, such as the 720p resolution, remain as is.
- Profile Transfer. Users can move the data file from one account to another. If you want to move from a shared account to an individual account, you can do so while keeping your history, favorites list, or saved games.
- Account management. A new section called ‘Manage access and devices‘ will allow the main user to recognize which devices and users have connected to the account, being able to verify the date of the last viewing and the place from which they have connected.
- Netflix Outside ‘Home’. You can also use your account outside your home, as before, by logging in on other devices, even from a hotel traveling on vacation. For this, a code will be enabled, as up to now.
As you can see, there are important changes and they are somewhat aggressive. It is now up to Netflix to manage the maelstrom that can come in the form of massive casualties. It is evident that the company wants to enter more, it needs it, but it does not seem that the strategy is the best of all.