Apple will offer quite competitive imaging solutions in iOS 18, but it still has to overcome some challenges!
The ethical and social dilemmas posed by the use of solutions based on Artificial Intelligence when carrying out everyday or more specialized activities are far from being resolved.And the launch of each new tool is an opportunity to open the debate. A very interesting one has been taken up again after several media outlets put the Pixel Studio image creation software to the test.presented by Google last week during the launch of the Google Pixel 9.
In the world of technology, one person’s mistake is another person’s opportunity. As Google addresses Pixel Studio backlash, Apple takes note of what it should avoid with the long-awaited release of Image Playgroundwhich will allow users to generate AI-powered images using text commands starting with iOS 18.
Pixel Studio’s debut has been a lesson for Apple
Early reviews of Pixel Studio have been met with concern over its ability to create highly questionable contentfrom violent depictions of children’s characters to images that promote discrimination and hatred.
The evidence published by media such as The Verge and Digital Trends confirm the questionable capabilities of creating images in seconds via a text command. And rightly so, they have revived the debate about the veracity of the images and who should be held responsible for the implications.
Images generated by Pixel Studio/ The Verge
Yes ok Google claims to have implemented security measures to prevent the misuse of this tool, the reality is that users have found ways to circumvent these restrictions.generating images that defy any type of prior censorship.
But the problem is not limited to the generation of original images. Google’s “Reimagine” tool lets you modify existing photos so realistically It is practically impossible to distinguish an original image from a manipulated one.
Apple has a golden opportunity to overtake Google in generative AI
Apple Intelligence includes cool features like Image Playground to create images with AI or Genmoji, to use this technology in the creation of emojis according to our description. Although the first one does not offer the option to generate photorealistic images, it can generate various styles such as animations, illustrations and sketches.
Beyond the demonstrations seen during WWDC24, Neither Image Playground for creating images with AI nor Genmoji are available in the iOS 18.1 beta that already features Apple Intelligence. AND Filtering the actions with which these tools can be used to create harmful content is a major challenge for developers. when responding to the initiative of some users.
After the Pixel Studio disaster, Apple may take notice and go further in tightening restrictions on its imaging tools.
The ease with which these tools can be used to create harmful content raises a number of fundamental questions. How can we ensure that these technologies are used responsibly and ethically? We are still waiting for the response.