Although initially it has been announced that this new tool will only be available to a small group of selected creators. It is expected that in the near future it will become available to a wider group of users.
Selected event organizers and creators include: Demi Lovato, OneRepublic, Usher, the Backstreet Boys and even WWEaccording to information shared by Ticketmaster.
How will this new TikTok tool work?
This new tool TikTok It will be very easy to use, since it will only be enough to add a link from the option “Ticketmaster” that will appear during the creation of your videos.
In short, users will need to search for a relevant event in ticketmaster and add a link to your posts with the option “Add to video”.
Once this step is done, the event links will be displayed at the bottom left of the selected videos so that viewers can purchase their tickets through a browser within the app.
Which will certainly help event organizers and creators to reach a larger number of potential ticket buyers.
Ticketmaster on other platforms
On the other hand, it is worth noting that this is not the first association that ticketmaster partners with a social media platform.
Although you remember, in February of this year, Snapchat announced the release of a feature in partnership with ticketmaster which allowed users to be matched with nearby events via SnapMap.
Suggestions for that new feature in Snapchat are configured according to user preferences; in addition to allowing them to know if their friends are also interested in the same events to organize an outing together.
However, unlike the tool in TikTokthe function of Snapchat does not allow you to make purchases directly in the application. Well, when you click on the events, the function directs them to ticketmaster.com.