I’m 100% sure that you’ve come across little clips of the best moments from series and movies on TikTok. The app’s algorithm is capricious and on numerous occasions you’ll even come across TV shows related to your tastes. You probably don’t know some of the ones that appear, although TikTok has developed a tool to help you. identify which movie, series or program it is about.
Big fans of film and television content now have essential support from TikTok to continue discovering content. TikTok Spotlight is the app’s new feature that uses AI and machine learning to allow users to discover where those clips that keep popping up in their feed belong. We’ll tell you all about it.
TikTokT Spotlight: discover movies and series
The problem that TikTok has is that most of the users It does not put the name of the movie, series or program in the post, forcing the viewer to check the comments for someone who can tell them the answer to their question. This is designed to keep you watching the video longer and then show you content from that account. You can easily check this if the post doesn’t mention the name or if it appears in the final seconds after you’ve watched almost the entire video.
As the #1 source of discovery for new movies or TV series, TikTok has become the place for entertainment fans. To help marketers tap into this unique ecosystem, we’re introducing TikTok Spotlight, a new solution that helps studios harness the power of TikTok for upcoming releases… https://t.co/zJ2iFnv2TO https://t.co/Wq1Y6XVHFt
August 8, 2024 • 16:46
TikTok’s Spotlight aims to make it easier for users to search first-hand so that they don’t have to go into the comments or watch a video until the end, saving a lot of time. The application’s algorithms will be responsible for identifying which movie or series the clip in question uploaded to the platform belongs to. In fact, a link will appear on TikTok itself that will redirect you to a web page where it is included. synopsis, cast, official accounts and streaming platforms where the content is available, whether it is a movie, series or television program. In addition, from the app you can access other clips of the same title, thus obtaining a quick and effective method to learn more about the content that catches your attention. Another interesting aspect is that it also allows you to buy tickets directly if the film is in theaters, speeding up the purchasing process.
On the other hand, the different Studies also benefit of this tool as it is a feature that grants greater visibility. Social networks have become one of the main marketing channels and currently there is no other like TikTok as it is the most popular and used worldwide by parents and children. Likewise, editors, studios and programs will have access to a tool to analyze and monitor user participation and the impact that content has on them.
The TikTok Spotlight tool is now available available for usealthough it is unknown if everyone can use it now or if only a few have access to it to check how it works. What is clear is that you will no longer have to worry about searching in the comments for the name of the movie or series, but TikTok itself will tell you.