TikTok now offers mini-games on its platform. Each person can indeed associate one with a video before publishing it. The initiative might seem anecdotal, but it could on the contrary be viral for the social network.
TikTok is already a very popular app and it owes a lot of that to its simple to understand concept. All you have to do is scroll through the videos, watch, like and comment on the ones you like so that the algorithm refines itself and offers more precisely the content likely to please you. Needless to say, TikTok has become one of the most downloaded social networks in the world, much to the chagrin of competitors such as Instagram.
Except that TikTok wants to keep growing and refreshing its app. It is therefore not so surprising to see the social network discreetly adding a small handful of mini-games to its platform. Where to find them? It’s quite simple. When you create a video on the app, in the last step, you can write the description that will accompany your content. On this screen, there is an option “ Add link “.
TikTok’s option to add mini-games to a video // Source: Frandroid
TikTok mini-games // Source: Frandroid
Clicking on it will bring up a small pane on the bottom of the interface. ” Link your video to a mini-game “, can we read above. By pressing on the phrase, you will then come across a list of games that seem quite simple. Select one so that a link to it is added to the video you are about to publish on TikTok.
As a viewer of a video, you will therefore be able to click on the links of these mini-games placed under the user name of the content creator.
TikTok is smart
In many ways, this new feature could turn out to be very relevant. On the one hand, if mini-games succeed in delivering quirky content that doesn’t take itself seriously, it could fit naturally into TikTok’s DNA. Indeed, many people on the social network are already having fun sharing humorous videos by playing with augmented reality filters. By keeping that same light tone, mini-games would find their place.
In addition, when you launch one of the games in question, you will be able to save the gameplayof your game to make a video to share on TikTok. This may make other Internet users want to play as well and in turn distribute content and so on. In short, those responsible for the platform no doubt see it as an opportunity to create engagement and therefore to keep users longer on the application.
TikTok vs. Twitch?
We can also wonder if, in the long term, TikTok would not seek to walk on the flowerbeds of Twitch by giving people the possibility of streaming live video games while being able to interact with the chat. TechCrunchprovides an answer.
TikTok told us that these new mini-games are different from games developed for TikTok Live, which allow creators to interact with fans during live streams.
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In other words, the currently available minigames are just the foundation stone. The opportunity for TikTok to experiment and observe how this initiative is received by the community. So it’s a safe bet that the social network will mess with Twitch one day, but it won’t be immediately.a priori.
“We are always looking for ways to enrich our platform and regularly test new features and integrations that bring value to our community. Currently, we are investigating the possibility of bringing HTML5 games to TikTok through integrations with third-party game studios and developers.“, explains a spokesperson for TikTok toTechCrunch.
These are just mini-games at the moment, but will have to be watched closely.
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