Hearing that Instagram has once again copied some of TikTok’s features is not uncommon. In fact, just a few days ago we told you about one of them. Now, however, it seems that the tables have turned. And it is that TikTok has decided to copy the most basic function of Instagram: the publication of photos and their extensive descriptions.
Under the name Photo Mode, TikTok presents us with a new feature. With the latest update, you will be able to upload multiple static images in one post and, in addition, complement them with a caption of up to 2,200 characters. In this way, we see how the fashion social network tries to adapt to a trend that Instagram had begun to eliminate.
Of course, although they have been inspired by the Meta social network, TikTok has managed to add its own flavor to the matter. For example, users can also add music to their posts, giving a new dimension to their shared photos.
“When you prefer to express yourself in other formats than video, we have launched Photo Mode,” comments TikTok on its official blog. This proposal will allow you to create a carousel, ideal for sharing images with all your followers, and similar to the one we have already known on Instagram for several years. These photos will also be displayed one after another, following a sequence.
Of course, each user will be able to decide at what pace they scroll between the images you have uploaded. The latter represents a change in the social network, as TikTok is quite famous for allowing each creator to dictate the pace at which each post is experienced.
Also, we have longer captions compared to Instagram captions. With its 2,200 character limit, TikTok hopes to “provide another space for them to express themselves and deeply connect with others.”
“We know that there are all kinds of formats that people use to express themselves on TikTok,” they add in the publication. Definitely, is a function that adds a new dimension to the social network. Will it be a serious blow to the Meta platform? Let no one doubt it.
For a long time, we have been able to see how social networks have begun to copy each other. From Instagram taking the soul of TikTok, to Twitter adding functions copied from Instagram only to eliminate them later, as was the case with the Fleets. However, Snapchat has also joined the fray, copying essential features of BeReal, the new fashion app, something that Instagram had already tried a few weeks ago.
Today, it seems that TikTok has not been able to resist the trend. Thus, we can see what the future of social networks will be like: a lot of apps that are copied until they resemble each other so much, that it is increasingly difficult to differentiate them.