The idea is to be able to improve the user experience in tiktok, At the same time, different advertising options are offered that take advantage of the impact of the platform on viewers.
Well, according to the data shared by the platform in its event TikTok Worldusers remember 40% more of the brands that are displayed in their application, compared to other social networks.
In addition to stating that TikTok is the fastest growing discovery channel in the market, driving increased sales for brands.All this taking advantage of the fact that 52% of users find out about a new program, movie or actor within the application, and that 1 in 4 people who see an entertainment advertisement end up buying a ticket to attend the events.
Therefore, launching a tool in TikTok so that users can buy movie tickets for their favorite films and check even the programming schedules, it sounds like a good idea. What do you think?
What is this new TikTok proposal about?
With Showtimes in TikTokusers will be able to play a full trailer of a movie, and access through a button integrated in the publication to the official sites to buy their tickets.
In addition, users will also have access to a list of options where they can check the programming times and the closest cinemas, thanks to their location data.
So the purchase process for users will be more efficient, and the bond between filmmakers and their viewers will be strengthened.
TikTok is driving discovery and reinventing entertainment marketing with this new offering on its platform.