‘Wolfs’ has debuted in Venice before being released in theaters and then on Apple TV+!
Photos of George Clooney and Brad Pitt posing together at the 81st Venice International Film Festival in Italy have been all over social media since the weekend. But it was only a few hours ago that the reason for the duo’s coincidence was revealed. And it was the world premiere of the Apple TV+ original film, Wolfs. They were joined by Apple CEO Tim Cook, who stepped away from his duties at Apple Park to enjoy the launch.
Both the executive and Hollywood stars received a standing ovation after the debut of ‘Wolfs’ at the FestivalThe film will hit theaters on September 20 and Apple TV+ on September 27, as part of the new releases coming to the platform this month.
Besties and co-stars George Clooney and Brad Pitt hug it out after the world premiere of their movie, which earned a 5-minute ovation #Wolfs #Venezia81 pic.twitter.com/3pHBbv0xFK
— Deadline (@DEADLINE) September 1, 2024
‘Wolfs’ receives positive reviews ahead of its premiere on Apple TV+
Although Pitt and Clooney had not worked together on a film since 2001, with the release of ‘Ocean’s Eleven’, This return has all the conditions to not go unnoticed.
‘Wolfs’ tells us how Two “problem solvers” are forced to work together to cover up a crime causing all kinds of funny and dangerous situations, as seen in the trailer below:
The big screen vs. streaming platforms
Despite being a comedy, it hasn’t all been laughs behind the camera. The premiere of “Wolfs” in Venice has highlighted the profound changes that the film industry is undergoing. Apple’s decision to limit theatrical release is a clear example of how streaming platforms are redefining the way we consume movies.
According to his own statements, Both George Clooney and Brad Pitt had agreed to a pay cut in an effort to ensure a wider theatrical release.a decision that was ultimately not fulfilled.
Clooney called the change “a bummer,” but also said the film industry was going through tough times post-COVID.
‘Wolfs’ has generated high expectations for its theatrical release. The combination of Brad Pitt and George Clooney, along with first impressions, predicts a great success at the box officeHowever, it is interesting to analyze whether this same impact will be replicated on the streaming platform after its launch.
The answer to the million dollar question is not absolute. If everything goes well and the film receives good reviews, Many Apple TV+ users will be encouraged to watch it from home. But a large percentage of them will have already done so in theaters.
The new way of consuming content has changed and the transition is necessary. Apple has already confirmed this with the launch of other major productions such as ‘The Moon Killers’ with Leonardo DiCaprio and Robert de Niro or ‘Napoleon’ with Joaquin Phoenix. Although they deserved nominations for the Oscars, making clear their technical excellence, this did not necessarily translate into more views.