The market effects of the pandemic may be waning, but things still don’t look better for smartphone manufacturers. According to the news of TheElec, the latest situation in the market Samsung’This forced him to reevaluate his production strategy for this year.
According to the publication, the original production targetfi 334 million It was a smartphone. Samsungwould make 284 million at its own facilities and leave the remaining 50 million to its partner ODMs.
Tough time for Samsung! Smartphone shipments plummet
The plan was to ship 300 million units. However, it turned out that the company reduced this figure to 260 million. It is also reported that it has reduced its production target for October and November to 34 million units, which is much less than normal for the period. For comparison, Samsung had a weak 2020 due to the pandemic and was able to sell 250 million smartphones during the year. It produced 300 million units and shipped 270 million in 2020. Sources point to rising inflation, lower consumer demand and supply chain problems for targets lowered this year.
It is not clear when problems such as inflation, which affects the world globally and leaves everyone in a difficult situation, and the chip shortage that started after the corona virus, will be resolved. More precisely, it is not possible to say anything clear about whether a solution will come.