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- ⏰ 25 mins ago
- Medhi Naitmazi
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React
Twitter is taking over a company that specializes in improving notifications and protecting privacy on devices.
Jay Sullivan, head of consumer products at Twitter, today announced that the social network has acquired OpenBack. OpenBack is a Dublin-based mobile management platform. The team will join the product team Bluebird from Twitter to focus on improving the platform’s notification system.
Good news for Twitter users
OpenBack makes apps more engaging by controlling push notifications from the device side. Unlike classic push notification SDKs like AirShip, Batch, and Follow, it’s easier for mobile apps to process data without relying on a third-party server. Thanks to OpenBack’s technology, Twitter intends to focus on the notifications that users are most interested in and less on those that are irrelevant.
1/ Today, I’m excited to share that Twitter has acquired @OpenBackHQa mobile platform that helps make apps more engaging through device-side control of push notifications.
— Jay Sullivan (@jaysullivan) April 12, 2022
This news is part of a series of acquisitions made recently by the social media giant. Last year, Twitter acquired Quill to improve its messaging system. He also bought Threader, which allows users to create and share long threads on Twitter. Additionally, he acquired the Revue and Breaker newsletter platform, which helped him create Twitter Spaces.
The acquisition of OpenBack will help Twitter deliver the right notifications to users at the right time, while prioritizing privacy. Good news for users who want to personalize the Twitter experience.
Financial terms of the deal were not disclosed, but the service says on its website that it will shut down on April 19.