The report examined existing interactions across 10 accounts that were previously banned from “posting hateful content and dangerous conspiracies.” Elon Musk’s These accounts were reinstated after Twitter took over. The group examined in the report is Andrew Tate, founder of the Daily Stormer. Andrew Anglin It covers a number of high-profile accounts associated with extremism and conspiracy theories, including those by prominent anti-vaccine Robert Malone and Gateway Pundit.
To estimate their reach and engagement, CCDH used approximate data from these accounts over a 47-day period in December and January. 10,000 tweets analyzed. According to their analysis, “on an average day, tweets from ten accounts received a total of 54 million impressions. If we estimate this average over 365 days, the accounts can be expected to reach around 20 billion impressions over the course of a year.”
These impressions to twitter To determine how much ad revenue it could bring in, CCDH says it created three new Twitter accounts that only follow the 10 users named in the report. The authors found that the ads appear about one in every 6.7 tweets. Next, “Twitter analytics firm that estimates its ads “cost an average of $6.46 per 1,000 impressions” of Brandwatch using data CCDH, total in estimated annual ad revenues across accounts to US$19 million found some amount.
Twitter makes millions of dollars from banned accounts
Estimates, your Twitter While there is no precise account of how much these users can earn from them, it shows how valuable a small number of polarizing accounts can be to the platform. Also, bringing back even more controversial users your Twitter It also highlights how much you will earn.
All accounts mentioned in the report were once from twitter permanently banned, but Musk’s It was reinstated after it said it would issue a “general amnesty” to users who did not break the law. Twitter also recently announced that it plans to allow more previously banned users to appeal their suspension.
At the same time, your Twitter advertising business, Musk’s It has taken a huge hit since its takeover. Platformer’s According to the news, a number of high-profile advertising withdrew from the platform and ad revenue fell by as much as 40%.
The report also includes leading of advertisers It also points to various situations in which ads appear alongside offensive and provocative posts from these users. For example, Andrew Anglin’s A Prime Video ad just below a tweet that said “the only career a woman can truly do with merit is prostitution.” The report also directly COVID-19 It also draws attention to an advertisement from the Ministry of Health that appeared under a tweet that gave false information about vaccines.