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Home»Mobile Zone»Apple»Users are starting to leave Apple News+ magazines

Users are starting to leave Apple News+ magazines

By Jasper Philipsen07/12/20223 Mins Read
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Apple News+ readership is reportedly down for most major magazines on the platform. According to data obtained by Press Gazette, the top 25 magazines on Apple News+ reached a combined circulation of just over 1.3 million in the first half of 2022, which is up from the first half of 2021 but down from compared to the second half of 2021.

Contents hide
1 Apple News+ readership reportedly down
2 A clouded future for Apple News+?

Apple News+ readership reportedly down

Here’s the circulation breakdown for these Apple News+ magazine publishers, according to data from the Alliance of Audited Media.

  • First half of 2021: 1,255,802
  • Second half of 2021: 1,622,823
  • First half of 2022: 1,333,088


Here’s the breakdown of the top 10 magazine publishers’ circulation data on Apple News+, according to Press Gazette. These numbers are calculated by the Alliance of Audited Media by “using a magazine’s average unique opens per issue.”


The top 25 magazines for each time period differ slightly, meaning that many individual titles in the current rankings have increased their circulations significantly despite the overall trend.















Title Unique users per magazine Total number of openings Unique users, H1 2021 Year-on-year change
People 104,726 191,272 164,781 −36%
Men’s Health 78,460 165,550 54,393 44%
Vanity Fair 78,384 145,172 89,867 −13%
New Yorker 70.225 89,649 40,223 75%
The Atlantic 67,354 159,642 61,078 10%
National Geographic 66,899 105,435 71,028 −6%
Esquire 63,375 131,186 29,880 112%
Popular Mechanics 63,003 114,666 71,380 −12%
Women’s Health 58,669 110,297 34,335 71%
Wired 58,309 119,136 55,131 6%
Totals 709,404 1,332,005 672,096 6%

A clouded future for Apple News+?

As you can see, the major publishers saw their viewership decline in the last quarter, but it’s up year-over-year compared to the same period in 2021. This data is tricky to compare because, in general , traffic and media readership are higher towards the end of the year than at the beginning of the year.

It will therefore be necessary to monitor traffic data for the second half of this year, which, of course, is not yet available.

Apple News+ is available on its own for $9.99 per month in English-speaking countries, including Canada. It’s also included in the Apple One Premier bundle alongside Apple Music, Apple TV+, Apple Arcade, iCloud+ with 2TB of storage and Apple Fitness+, but still not in France.

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