Steve Jobs’s return to Apple completely revolutionized the company and is precisely what Twitter needs.
Many Twitter users have strongly criticized Elon Musk’s controversial decisions as CEO of the social network, such as the implementation of Twitter Blue badges and prices or the fact that he wants to turn Twitter into a payment platform. But the truth is that Elon Musk has been the only one who has dared to take over a social network that was in the redat risk of bankruptcy and about to disappear from the face of the Internet.
In fact, Elon Musk was probably one of the best possible candidates to reverse the economic crisis of Twitter. Not only for his aggressive marketing strategy and steady hand, but also for standing at the forefront of change and enduring all the criticism as Twitter recovers. However, Elon Musk has a lot to learn in the business arena, and Steve Jobs’s return to Apple is full of tips, suggestions and similarities with the current transformation of Twitter.
Steve Jobs changed Apple the way Elon Musk should change Twitter
Steve Jobs also returned to Apple when the company was on the brink of bankruptcy. Changing the strategic direction of a company is one of the biggest challenges for a businessman. All the controversy that has been unleashed on Twitter is only the beginning everything that will happen in the future. It will not be easy to rescue Twitter.
But, as we mentioned, we have a great precedent for this type of transformation very recently. Steve Jobs’s Apple. The firing of Steve Jobs from Apple and his return to save the company is more than a business story, it’s a story of human achievement. He historic return of the visionary it led Apple to the very top of the business pinnacle of the technology industry. If Elon Musk were to look at some of Steve Jobs’ decisions, his path to the top will be less rocky and from Harvard Business Review They wanted to highlight some of the most remarkable concepts.
Long-term strategic alignment
Steve Jobs showed us, without knowing it, his most human nature
Elon Musk must look for an effective strategy that unites all his decisions in a long-term vision of the future of Twitter. All decisions must have cohesion and be aligned with a final objectivewith a single image of what Twitter will be.
The social network was based on simplicity and that is why it had so few changes. Now, as a consequence, it is much more difficult for Elon Musk to introduce such drastic changes.
transition management
Steve Jobs was a true visionary with great communication skills.
The transition from the old Twitter to what Elon Musk intends to be the new Twitter entails a period of suffering, both for users and for a company’s own employees. This is where Steve Jobs was so successful, because he knew manage the transition very well in the short term for great long-term benefits.
When Steve Jobs left Apple, the company was thrown into an aimless journey where they began to sell all sorts of weird and grotesque products like coffee mugs, umbrellas, Swiss army knives, and even a collection of clothing. When Steve Jobs came back, he was in charge of transforming the company into a resounding global success. It takes a very special CEO to pull this off.
product path
Steve Jobs managed to completely transform Apple
Selling a new product on a platform that has been established for so many years is anything but easy. Let’s look at Twitter verification badges. Paying a monthly fee for a verification badge doesn’t make much sense and was a much criticized strategy. Elon Musk changed the proposal by reducing ads and offering access to exclusive features. This changed the product path, and it changed again with the introduction of Twitter Blue for Business.
When Steve Jobs returned to Apple, he also made many difficult decisions, such as abandon 70% of the products in the Apple catalog to focus on the iMac G3. The sacrifice was worth it.