Last week the Apple Pencil was renewed, with some improvements and including the USB-C connection and a price drop. Now, what has drawn the most attention is not the presentation of a new product, but that the main media outlets that leak Apple news are increasingly different from each other, launching forecasts completely different from what one says. of others. What is really happening and who benefits from all this amalgamation of “news and rumors”?Let’s see it in this post
Phantom leaks?
Those who lose the most when these types of phantom leaks occur are the media, readers and Apple users who eagerly await the launch of a new product, for the simple fact that, if it leaks that Apple is going to launch a new product, many users decide to wait for the new generation and not have the feeling that they have invested in a new product. Now, if the leaks are false or are lies because we are looking for the click, the like or the visit on your portal, we have a huge problem because we are losing credibility among the people who follow us.
We have the most obvious example with the recent launch of the Apple Pencil, where The three best leakers of the moment said three completely different forecasts. One of them said that there would be no iPad renewal in 2023, another said that there would be an iPad renewal and that this Tuesday there would be a meeting with the media so that they could test the unit and a third who was more or less correct indicating that there would be a new product, but he didn’t know what it was.
Another example was the price of iPhone 15, where all the media echoed this problem, indicating that the iPhone 15 Pro Max could reach up to 1,500-1600 euros. The situation was not at all like that, because Apple not only did not raise prices, but lowered all versions, except for the Pro Max model, which kept it, but also started from 256 GB of base memory. All the leakers said that the price would be a problem and that no one would buy the phone. The iPhone 15 is cheaper than the 14 and they are selling like hotcakes.
Who benefits from all this?
A few years ago, there were leakers who indicated up to the time when a new product was going to be presented and had a 100% success rate and the other media had high levels of success. As a result of this situation, Apple was forced to take legal measures against this leaker that we do not want to mention.
Along with this situation, Apple took serious measures within Cupertinowhere the company began to force employees to even carry loudspeakers to find out if any of them leaked any information and even to catch the “snitches”, several fictitious and different company plans were developed in order that, depending on the rumor leak, they already knew what department or section it was.
Years later, it seems that the situation has completely changed, since Apple has managed to drastically reduce the number of leaks and, above all, their veracity, which allows us to work more calmly and launch new products in a surprising way and not with everything. filtered out.
Let’s hope that the issue of leaks is resolved as soon as possible, because the veracity of many journalists is at stake and may end up affecting the credibility of many users who follow the notifications daily to determine which product to buy or not.