You will remember that WhatsApp was founded in 2009 and bought by Facebook in 2014 for a figure close to US $ 20,000 million. Although the obvious interest was data, they tried to charge a $1 annual subscription, but it was dismissed as outdated.
At the time of purchase, Zuckerberg pledged to uphold two of the pillars of the messaging platform’s policy: do not include advertising and do not use user data.
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Facebook made the purchase because it knew it was a huge database and that it was going to spread. That is why since 2016 WhatsApp begins to pass information about its users. That data, so to speak, feeds Facebook’s business plan, experts suggest.
Facebook made two more investments in 2020 to consolidate WhatsApp as its big cash register.
- Spent US$5.7 billion buying Indian digital solutions company Jio Platforms
- Another $1 billion in Kustomer, a company specializing in e-commerce.
The objective, according to experts, is to have all the necessary technological environment for WhatsApp to start functioning as a transaction center and, of course, generate more profits.