To explain, I want to go back to 2009, when Sony’s management decided to change its television production strategy. As a result, the production of televisions has moved to the outsourcing scheme (partially). This means that Sony itself develops the televisions, and these are assembled at Sony, as well as in third-party factories of electronic assemblers.
Today, it is common for companies to have component manufacturing facilities and assembly factories. The companies that develop televisions, once the product model is ready, order the production of the finished product to another company.
Sony is no exception, and Apple is one of the prime examples of this approach to product manufacturing. The outsourcing of television production has allowed the company to reduce costs and continue to produce televisions, although this product segment is very complex and more unprofitable than profitable. Although in 2020, due to the global crisis caused by COVID, TV sales will increase. Recently, Sony TVs are manufactured in the following countries.
Where are Sony TVs made?
Sony TVs, like many other Sony electronics, are assembled by third-party OEMs and ODMs. One of the biggest representatives of this production line is Foxconn.
In which countries Sony manufactures televisions
Production of Sony televisions by subcontracting, assembly at third-party companies. India, Slovakia, Mexico, China, Russia. Production of Sony televisions in its own factories, Malaysia, Japan.
Production and assembly of Sony televisions in India
India tries to give work to its population. Vast overpopulation and lack of work force a large number of people in India to live below the poverty line. To increase jobs and attract foreign investors to the country, the Indian government has imposed heavy taxes on imports of electronic products, forcing companies to move production of their products to India. So, too, Sony ordered TV production in India at Foxconn’s plant in Chennai in 2015. Foxconn assembles Sony-branded TVs. Sony TVs made in India are sold in the country and are hardly exported to other countries.
Production and assembly of Sony televisions in Spain
Sony produced televisions in Spain until 2010. In 2010, it was decided to close the factory in Spain. The factory was sold to the Ficosa Corporation, specialized in the production of components for the automobile industry. The production of Sony televisions in Spain stopped.
Production and assembly of Sony televisions in Slovakia
In Slovakia there are two television assembly factories. One was opened in 2007 in the city of Nitra. Televisions from this factory were sold in Eastern European markets. The second factory had been operating since 1996 in Trnava and produced parts for the assembly of televisions. The Trnava factory was gradually closed down and the production of components became unprofitable.
The Nitra television assembly plant was one of Sony’s largest, with the capacity to supply the entire European television market. There were 32 television assembly lines at the plant. Due to declining TV sales in 2010, the plant was sold to Taiwan’s Foxconn Corporation. Foxconn began assembling Sony televisions to order. The plant produces televisions for Sony, and Foxconn also assembles televisions at this plant for other customers. This plant produces an average of about 3 million Sony televisions a year. These televisions are shipped to European markets.
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Production and assembly of Sony televisions in Mexico
In Mexico, the Sony factory was located in the city of Tijuana, but in 2010, this plant was also sold to Foxconn. The plant continued to produce Sony televisions under the subcontracting scheme. Televisions produced in Mexico are supplied to North American markets.
Production and assembly of Sony televisions in Malaysia
Malaysia is the main place of development and production of Sony products. Malaysia has two R&D centers in Selangor and Penang, and television manufacturing plants in Bangi, Selangor. Most Sony TVs are made in Malaysia. Televisions produced in Malaysia are exported to Asian countries, Africa and many other countries.
Production and assembly of Sony televisions in China
The televisions are assembled in China, mainly for the Chinese market. They are produced by Foxconn. Since Foxconn has about 20 factories in China, it’s hard to say where the TVs are assembled. But it doesn’t really matter.
Production and assembly of Sony televisions in Japan
Sony only makes TVs in Japan for the domestic market. Sony has a fairly strong TV sales position in Japan and is said to still have several active assembly lines.
Production and assembly of Sony TVs in Russia
In Russia, the production of Sony televisions is organized in the city of Tver under the subcontracting system, at the Jabil Circuit production facilities. Sony televisions have been assembled at this facility since 2009.
Note that there is nothing wrong with Sony TVs being assembled by another company. In the current environment, this is normal and the most important thing is that thanks to the factories set up around the world we can enjoy the benefits of the company and its products.