After more than two years on the editorial team of La Manzana Mordida, I have collected a lot of information about the Apple Car in the main American media until Apple’s CEO, Tim Cook, finally canceled it due to numerous problems. Although many readers and users are disappointed, the fall of the Cupertino vehicle may be a real revolution for CarPlay.
Apple CarPlay: A new hope for Apple
The great knowledge that Apple has acquired in the development of the AppleCar will somehow be able to be implement in CarPlay, since the entire amount of patents and investment made will not be kept in the “disaster drawer of the Cook era”, but will little by little be implemented in CarPlay, the Apple software that took a leap forward last year unprecedented in terms of integration with the car. Furthermore, these ideas will not only be implemented in this software, but will probably reach Apple Maps and Vision Pro.
The cancellation of the development of electric cars does not mean that Apple does not want to continue working on greater integration of car-pilot technology, but rather it is a starting point with which to reach agreements with large automotive brands so that their software is gradually integrated into the hardware of the cars, so that both teams are able to launch a much more competitive product at a more economical price. Apple is the best company to develop software and Volkswagen is one of the best in the world in this field, why not work together? It is a completely subjective opinion, but perfectly viable.
Tim Cook is going to redouble his commitment to electric cars and surely wants to start developing a wide range of services that can be integrated into new generation cars. These new services go through improve content on Apple TV+ and Arcade, two of the platforms that can have the most presence in this segment and a push forward in the area of video games, which does not end up reaping good numbers.
The Titan project was too titanic
Making an electric car is difficult, making an electric vehicle even more difficult, and making an electric vehicle with autonomous driving is practically impossible. Obviously, it is a failure for Apple, but really the failure has been wanting develop a product without having sufficient technology. Xiaomi, with much less, has released an electric vehicle and, from that base, has been able to develop a car like the one Apple wants.
Consequently, Apple has been forced to reverse its own steps and has realized that the investment it has to allocate to manufacturing a vehicle is very high, in addition to very low profit margins. Now, Apple can devote all its financial muscle to its flagship products, such as the iPhone, Mac, Apple Watch, iPad and Vision Pro, and greater integration of Apple software in the rest of the car brands.
To finish this article, I only have one question left to ask: What would it have been like to see a Tesla and the Apple Titan on the road?