Apple is likely to discontinue sales of its 5.4-inch-screen iPhone model.
Apple will not market an iPhone 14 mini this year 2022. It is a viralized theory that circulates through the networks. But it is also a more than probable fact. In this article we will explain the reasons why the signature of the apple logo will not present an iPhone 14 mini at your September or October event.
The “mini” nomenclature first appeared with the marketing of the iPhone 12 line. Apple put four iPhone models up for sale, including the iPhone 12, iPhone 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max. He proceeded with the same strategy with the launch of the iPhone 13 models, but… it seems that the iPhone 13 mini has not been very successful in the market.
The iPhone 14 mini will have no place in the smartphone market. And not only because of the competition, but also because of Apple’s own smartphones from previous generations, such as the iPhone SE or iPhone XR, which have very similar dimensions to the iPhone 12 mini or iPhone 13 mini.
Apple’s prohibitive and aggressive marketing strategy and its “mini” versions
Apple knows exactly what its consumers need and tailors those needs to its products. The signature of the bitten apple logo has a very clear marketing strategy: create a closed ecosystem of services and products that adapt to what its users require. Nothing goes in, nothing goes out.
Until then, the strategy has a certain logic, and it works like a charm despite all the criticism that the company receives. But the problem comes when Apple needs incorporate different technological advances in its multiple product versions –be it iPhone, iPad, Apple Watch, Apple TV, Mac, etc–. The company markets four different iPhone models with a wide range of prices, functions and features to reach as many consumers as possible.
And what is the negative point, where is the fault? Well, if Apple introduces a new and exclusive function in its iPhone 13 Pro Max (to mention an example) there is a high percentage of consumers who dismiss it and opt for a different model at a lower price to save money due to its high cost. On the other hand, if the iPhone 13 mini model has fewer features and the features of a mid-range model, consumers will tend to buy a previous generation iPhone like an iPhone 12 that offers the same – or similar – technological advances.
These are the reasons why the iPhone 14 mini will not exist
Sales of the iPhone 13 mini have not been as expected by Apple. But neither were the sales of the iPhone 12 mini, the model with a 5.4-inch screen that was introduced in 2020. In fact, the sales of the iPhone 12 mini were lower than the sales of older iPhone models such as the iPhone XR. , iPhone SE, or iPhone 11.
As reported from 9to5mac After two months after the launch of the iPhone 12 line, market analyzes reflected that the iPhone 12 mini had only managed 6% of iPhone sales. For its part, other models such as the iPhone 12 reached 27% and the iPhone 12 Pro Max reached 20% of sales of iPhone products.
Be that as it may, for whatever reason, consumers have not been convinced by either the iPhone 12 mini or the iPhone 13 mini. Its sales are far below Apple’s expectations. CIRP data suggest that iPhone 13 mini sales hit just 3% of total iPhone sales throughout the second quarter of 2022.
Price comparison between the different current iPhone models
This is the list of iPhone models Apple currently sells and the base prices for each product.
- iPhone 11: €589
- iPhone 12: €809
- iPhone 12mini: €689
- iPhone SE: €529
- iPhone 13: €909
- iPhone 13mini: €809
- iPhone 13 Pro: €1,159
- iPhone 13 Pro Max: €1,259
As you may have seen, there are several iPhone models available at a price equal to or less than the iPhone 12 mini and iPhone 13 mini versions. In fact, the iPhone 12 (64 GB) is available for the same price as an iPhone 13 mini (128 GB) and these are two phones with very similar characteristics, and in fact the iPhone 12 has a significantly larger screen.
What iPhone models will Apple present in 2022?
The new iPhone 14 models, according to rumors, will be available in 6.1-inch and 6.7-inch versions. Everything indicates that this year there will be no iPhone with a 5.4-inch screen and Apple will opt for larger models.
Therefore, the iPhone 14 line would look like this:
- iPhone 14
- iPhone 14 Pro
- iPhone 14 ProMax
Anyway, the fact that Apple is going to cancel the launch of an iPhone 14 mini It does not necessarily mean that the apple firm is going to present only three versions of the iPhone.. There may be a fourth version at a more affordable price but with a 6.1-inch screen and a different nomenclature.
At this point, the theory that Apple is not going to present an iPhone 14 mini at its next special event in September or October makes a lot of sense. Very unlikely – and unwise, on the other hand – would it be to launch an iPhone 14 mini in a declining smartphone market where sales continue to fall year after year and where, unfortunately, the “mini” versions of the iPhone have been a resounding failure.
Regardless of whether or not this happens, fans of Apple’s mini versions will still be able to buy the iPhone 13 mini when the iPhone 14 lineup lands on the market. previous generation models will continue to be available as it has been happening year after year.
To finish the matter, both the iPhone 12 mini and the iPhone 13 mini are two formidable smartphones with spectacular technical specifications. But its price and its dimensions make models like the iPhone SE or iPhone XR a more recommended alternative. Do you think Apple was wrong with its marketing strategy?