The iPhone 15 is about to make a remarkable entry into the smartphone market. With its USB-C port, a first on an Apple mobile, it could convince some Android users, says a study. This reveals that the abandonment of Lightning also appeals to consumers who have already switched to iOS…
A few days before the keynote, doubt is no longer allowed. The Lightning port will disappear from iPhones. The iPhone 15 will indeed mark the abandonment of the proprietary Lightning portpresent on all the brand’s phones since 2012. Obliged to comply with future European legislation, Apple will replace the connection with a USB-C port, already massively adopted by Android phones.
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A strong argument for Android users…
This change could help the new range of iPhone to convince owners of an Android smartphone. According to a study by SellCell, an online store of second-hand electronics, the disappearance of the Lightning is a real selling point for individuals accustomed to a Samsung, Xiaomi, Google or Oppo phone. As part of its study, SellCell surveyed over 1,000 iPhone users and over 1,000 Android users who reside in the United States.
As SellCell explains on its site, 44% of Android users say they would be tempted to buy an iPhone 15 if Apple adopts USB-C. For 35% of individuals ready to take the plunge, the USB-C standard is interesting, because it will allow the iPhone to be charged with a charger intended for other types of devices. We imagine that users want to recycle the many cables, fast chargers and other accessories accumulated during their years on Android. 26% of respondents also point to the possibility of recharging all Apple devices (iPad, iPhone, MacBook, AirPods) with a single cable.
“It’s clear that Android fans are overwhelmingly positive about the switch to USB-C”advances the report of the American store.
However, only 35% of owners of an Android phone actually intend to switch to the iPhone when they have to change their smartphone. Despite this gap between seduction and action, SellCell believes that USB-C could help Apple to “increase its market share and attract a whole new customer base”. Unsurprisingly, the Lightning port was a major hindrance for many Android users.
And those who already have an iPhone
At the same time, it seems that the change of port also enchants consumers who have already invested in an iPhone. The move to USB-C motivates 62% of iOS users to afford an iPhone 15.
To explain their enthusiasm, 36% of respondents highlight the prospect of using a single charging cable for all Apple devices. Mirroring Android customers, they appreciate the ability to use another brand’s charger. Finally, 66% of iPhone users intend to buy an iPhone 15 “at some point in the future”.
As a reminder, Apple will unveil the new iPhone 15 Tuesday, September 12 at 7 p.m.. During the Keynote, the American giant will also announce AirPods with USB-C and a new range of Apple Watch.