In recent days we are learning details about the balance of smartphone shipments in the second quarter of 2024. And this time we look at the Spanish market, where Xiaomi is once again positioned as a leader absolute in its category, with a market share that continues to grow, and which certifies that the Spanish public is betting on its devices.
The consultant Canalys has revealed the numbers generated in the second quarter of 2024, in which we can see that the Chinese manufacturer has fully consolidated its position in first place in sales.
Xiaomi leads the Top 5 in Spain
The Chinese giant has not stopped climbing positions since it arrived in Spain. Our market has always been one of the most precious for the Chinese manufacturer, and this has translated over the years into a dominant position in the smartphone market in Spain. The latest Canalys reports on the second quarter This is attested to by them.
And it is that Xiaomi has once again become the best-selling brand in our countryreaching a smartphone market share of 34%, recording an annual growth of 10%. This is followed by Samsungwith 27% of the market, and an increase of 8% compared to the same quarter of 2023. In the case of Apple It remains in third place, with a market share of 11%, and a positive balance of 4% compared to last year.
In fourth position is Oppowith a market share of 6%, although with a negative balance compared to 2023, with a negative growth of 37%. Finally, in fifth place is Lenovothe company behind Motorola, which accounts for 6% of the Spanish smartphone market share and has recorded record growth of 447%.
Borja Gómez-Carrillo, Country Manager of Xiaomi Iberia, referred to this new milestone in the Spanish market, expressing his satisfaction with the results: “We are very proud to consolidate our leadership as the main manufacturer in Spain, according to Canalys. This achievement is a testament to the hard work and dedication of our team, as well as the trust our customers place in us. We will continue to innovate and improve to always offer the best.”
An essential market for Xiaomi
As we said, the Spanish market is essential for Xiaomi, which It was launched in our market seven years ago.and has since been the best performer in Europe in various aspects. Over the years, the brand has gone from being synonymous with cheap, quality devices to becoming a brand capable of creating premium, high-end devices with cutting-edge features and very reasonable prices.
The brand has not only established itself as a reference in the mid-range and entry-level market, but its premiumization strategy is bearing fruit, and leading the brand to increasingly weigh in on the premium smartphone segment, which many might have thought was off-limits to the manufacturer. On the contrary, sales of premium and high-end smartphones are increasing, and they have a more important weight in Xiaomi’s overall sales balance, also in Spain.