Inspired by the superhero of the Marvel universe, collaboration highlights exceptional performance of Xiaomi 12 Series phones and advanced featureswhich unleash the user’s power in their own hands.
The multi-channel campaign will run from the beginning of April in seven European countries and will feature creative outdoor, digital and social content. Let us remember that this is the second collaboration between the two brands, since the successful collaboration between Xiaomi Mi 11 and Black Widow in 2021.
Xiaomi 12 series, at the height of the best superheroes
Doris Pan, Marketing Director of Xiaomi Western Europe, has commented the following: «We are delighted to be working with Marvel Studios again. Xiaomi 12 is our most powerful and efficient smartphone to date, so it’s only fitting that it gets to share the stage with one of the most enigmatic superheroes in the Marvel Cinematic Universe.”.
Marvel fans will be able to experience the Xiaomi 12 series, which has the Snapdragon 8 Gen 1 processorQualcomm’s most advanced mobile platform, a triple camera array, and fast charging up to 120W.
Beyond the impressive hardware, The Xiaomi 12 Pro and Xiaomi 12 also advance the company’s own AI algorithms. These innovations make it now easier than ever for users to record every moment the way they want, even in low-light scenarios or subject to motion.