And we already guarantee that there are curious surprises, such as the widespread commitment to the Xiaomi 12 family to the detriment of any Redmi or POCO. The bosses and main brand ambassadors bet on the best of the best, that’s clear. And it is that Xiaomi is doing very well with the high-end.
Favorite cell phones…
A few months ago we learned that Lei Jun, the head honcho of the brand, used four models daily to work. Seriously, we did not make it up: a Xiaomi 12, Xiaomi 11 Ultra, a Redmi Note 11T Pro and the brand new Xiaomi CIVI. A fundamental strategy to know the day-to-day performance of the most notorious medium-high range of the company. What better way to understand the needs and performance of a mobile phone than by constantly living with it.
But not everyone can (or should) carry out this exhaustive investigative work. A mobile is already more than enough (but not just any). Or so some of our interviewees answered. It’s been a year and a half since we asked the main visible faces of Xiaomi which were her favorite terminals, the smartphones they took to work or even to her homes. And there were surprises. This time the bet has changed, but not as much as we expected.
Borja Gómez-Carrillo’s favorite Xiaomi phone
And we start with the mobile header of Borja Gomez-Carrillo. He is Country Manager Xiaomi Iberia, one of the best-known —and beloved— faces within the brand. His head phone during this 2022 has been a Xiaomi 12, compared to the green Mi 11 Lite 5G that he used last year.
A heavier terminal, but also more versatile, capable of responding to any requirement thanks to its Qualcomm Snapdragon 8 Gen 1 processor and its solvent 4,500 mAh battery powered with a 67W fast charge.
Cristina Zhang’s favorite Xiaomi phone
Cristina Zhang is the Deputy Country Manager of Xiaomi Iberia, a highly demanding role since it requires, as its name indicates, to execute a managerial role and direct and manage coordination between different departments. One step above her, her head terminal is the Xiaomi 12 Pro, equipped with a better battery and fast charging compared to the nominal model. With 12GB of RAM, this heavyweight can handle it all.
But the key lies in its photographic section. The Mi 11 Ultra was his previous choice. Let’s not forget that the 12 Pro sports a 50MP Sony IMX707 sensor powered by a wide-angle and a telephoto lens—both 50MP—whose performances score very high in any light scenario.
The favorite Xiaomi phone of Jia Wei
The Marketing Director of Xiaomi Iberia is one of the most authoritative voices within the company. Y Your bet, once again, is to resort to a Xiaomi 12 on a day-to-day basis.
And it is that, although it landed last April in our country, to this day it continues to be one of the best options within the range of 600-700 euros, equipped with everything necessary in connectivity (WiFi 6, Bluetooth 5.2, 5G connectivity) under a nice 6.28-inch AMOLED panel.
The favorite Xiaomi phone of Ana Casas
Ana Casas is the Retail Director of Xiaomi Spain since December 2021. Yes, we owe her, in part, the good work and leadership of Xiaomi distributing smartphones in our market. And among so many possibilities, His choice is once again classic: an infallible Xiaomi 12.
The favorite Xiaomi phone of daniel desjarlais
Daniel has been Xiaomi’s international communication manager for years. In his role as International PR Director, we understand that he requires an agile terminal, at the forefront of technology, one that lives up to his expectations. And that seems to be the Xiaomi 12S Ultra, the great beast of the brand, one of the best Android phones ever created and a milestone within the brand.
Its 6.73-inch AMOLED screen with a 120Hz refresh rate or the improved Qualcomm Snapdragon 8+ Gen 1 processor leave no doubt: it’s the best. Its liquid cooling system, that 4,860 mAh battery compatible with 50W wireless charging or that brutal 32 MP f/2.45 front camera make it clear that here we are before a technological marvel.
The favorite Xiaomi phone of ou wen
We continue with our tour of the company’s heavyweights and this time we asked Wen Ou, another of the key figures within Xiaomi’s business organization chart. Xiaomi’s General Manager for Western Europe opts for a Xiaomi 12Pro, just like Cristina Zhang.
Although its sales have been somewhat more restrained, it also won us over thanks to its nocturnal captures and its treatment of the skin in different types of capture. With a rating of 131 points in DxOMark, a score that lands it directly in the top 20 of mobile history, the 12 Pro is a very capable terminal not only in autonomy or demanding tasks, but also in photography.
The favorite Xiaomi phone of Cristina Caricato
And we say goodbye with the election of Cristina Caricato. Since May 2022 she assumes her role as Head of PR and Communications for Western Europe and Italy.
Cristina has been considered one of the 150 most innovative women in Italy, together with important activists and researchers. Consulting expert in the electronics sector, she is clear that a Xiaomi 12 is all she needs. A safe bet; at least until we get to know the new Xiaomi 13 in depth.