A few weeks ago Apple surprised all users with the launch of a new color for the iPhone 14 range, yellow. And it is that leaving aside the tastes of each person, the truth is that it is a surprising decision, especially taking into account the history that the company has had with this color.
The yellow color leaves no one indifferent, and that is something that Cupertino knows perfectly well, now, taking into account the range of colors of iPhone 14 that Apple offers, the inclusion of this new tone is not surprising, especially considering that it is not the first time that it exists an iPhone in this color. Both in other products such as HomePod mini, iPad, iMac and iPod, as well as for example with the iPhone 11, Apple has already used and continues to use yellow for some of its products. Now, what is the reason why the Cupertino company continues to choose this color? Keep reading and now you will understand the reason for this question.
Yellow does not work well for Apple
When we say that it is surprising that Apple continues to bet on yellow for some of its devices, we mean it because of the curious statistics of the Cupertino company with this colorand we can say that Apple is not very good at selling yellow productssince of all the colors that it has used throughout its history, yellows have always been the least sold of all.
That is why, taking into account the little success that the iPhone 14 and 14 Plus are having, it is surprising that Cupertino has made the decision that the incentive that they intended and intend to give to encourage more people to buy these products is to launch them in yellow color, just a color that historically Apple is quite bad at. There is no doubt that the Cupertino company is choking on these devices, and it does not seem that the movement to launch this new color is going to change the sales trend of either the iPhone 14 or the iPhone 14 Plus.
However, it must be emphasized that in the end yellow is a rather striking color, which is why many users who buy their iPhone thinking about keeping it for a long time tend to opt for more neutral alternatives that perhaps they will not get tired of. after a while. And it is that one of the phrases that has been heard the most with the launch of this yellow color on the iPhone 14 is, “I wouldn’t buy it because I would end up getting tired of the color”, which shows that most people always opt for colors like black or white, more neutral and of which people tend to get less tired. However, despite the fact that this yellow may not revitalize sales of the iPhone 14, it is good news that Apple adds one more option for all those who are interested in these devices.