Instagram is not living its best moment and its decisions are not helping it!
Instagram is playing with fire. The social network belonging to Meta is far from living its best moment. In the shadow of TikTok, initiatives that are rejected by users and the growth of BeRealEverything works against him. Even so, the company has announced an unfriendly newsat least for common users.
In the information shared directly from his official blogit is explained that now advertisers will be able to place ads on the Explore home page as well as directly in profile feeds. Although the social network already has ads, the new approach will be much more aggressive.
Ads take over all of Instagram
The first new ad placement to come to Instagram is the Explore feed, where most users spend a good amount of time. Until now, users saw ads inserted between posts. But with these changes, these will appear immediately when you tap the Explore tab, even if you don’t interact with a post and scroll down.
The second location will be directly to the profile feed. In the past, users’ profile pages were completely ad-free. From now on Seeing ads on our profile or someone else’s profile will be routine when using the app.
Currently, Instagram is testing these changes in the United States, and at least it’s giving content creators a reason to accept them. According to a statement from Instagram spokespersons to TechCruch:
Creators can earn additional revenue from ads displayed in their profile feeds.
Throughout its history, Instagram has taken risks with updates that have generated different results. And in the absence of strong competition, when these did not turn out as expected, the consequences did not seem too important.
Today, users do not forgive you for any missteps and for a long time Instagram is at the center of criticism for saturating the feed with content, with information that is little related to the tastes of users. Therefore, the introduction of the ads should be bold enough not to generate consequences that worsen the situation of the social network that seemed irreplaceable.