How much do users think about upgrading the storage of their new iPhone? A new report reflects interesting figures on purchasing behaviors
A interesting new report from CIRP analyzes the behavior of iPhone buyers regarding the storage they choose. It’s no secret that Apple increases the price of its iPhone if a user chooses more storageFurthermore, in recent years the options have been drastically increased to reach 1 TB and in the Pro Max models that start at 256 GB. The report concludes that almost half of buyers choose to upgrade their device’s storage, that is, they choose better storage than their previous iPhone. Would you do the same on your next iPhone purchase?
Updating the storage of an iPhone varies depending on the model
They recently announced that the iPhone 15 line is not very well positioned in terms of sales compared to its predecessor. One of these reasons could be related to the same high-end models that can last longer. About storage, CIRP comments that the storage choice varies depending on the model. For example, iPhone 15 buyers were more likely to upgrade storage than other users who bought an earlier, cheaper iPhone.
More than half of iPhone 15 buyers upgrade storage, compared to less than 40% of year-old iPhone 14 models and just over 30% of iPhone 13 and 12 buyers.
It may be a trend that makes sense considering that Previous iPhone buyers are more price conscious and therefore won’t shell out more money for extra storage. Users who buy the latest iPhones are fine with paying “a little more” for storage.
The trend remains almost intact on the Pro and non-Pro iPhones
There may be a difference when we talk about the division of Pro and non-Pro models but the trend follows the same line. He 54% of users who buy the iPhone 15 Pro and Pro Max choose much higher storage than 36% of iPhone 15 and 15 Plus users.
As we mentioned at the beginning, Apple already has a minimum capacity of 256 GB in the iPhone 15 Pro Max. iPhone 15 Pro users have the decision to choose 128 GB or upgrade to 256 GB. Two points: Some users who go for the best iPhone may not take into account the base storage detail or they also choose this iPhone for the highest base capacity.
It is difficult to appreciate these trends because Apple has never revealed the behaviors of its consumers. To show a small announcement, Apple revealed in its last “Let Loose” event that the MacBook Air is the best-selling laptop in the world in both its 13 and 15 inches. How many users are there? Thanks to analysis and study firms like CIRP, it is possible to get a little closer to the reality of the figures that Apple boasts so much.