And it is that today, executives of the e-commerce company announced that this mobile device will no longer be produced.
In September 2021, the Moonshot Grand Challenge laboratory, owned by the e-commerce company, was responsible for the creation of said article.
It is a device aimed at children that during the most difficult months of the pandemic helped the little ones to stay closer to other infants.
This was possible thanks to a video call system that has Amazon Glowin addition to a projector that further promoted closeness with other children and family members.
However, despite how innovative and functional it was a couple of months ago, now the American multinational decides to discontinue it. But what is the reason for this resolution?
Why will Amazon Glow be discontinued?
According to information from Bloomberg, the low sales of said device is one of the biggest factors for its exit from the market, coupled with changes in consumer behavior.
Another reason attributed to this decision is the payment of a monthly subscription to an Amazon service focused on children.
Also, the fact that the company itself recommended that people use a tablet instead of a smartphone to use it, in a certain way restricted its operation and value proposition.
And last, but not least, is its release date, since when it came out in September of last year it was not very convenient since many people were already beginning to resume their activities.
About what will happen to the people behind the creation and operation of Amazon Glowthe company has already manifested itself.
He reported that they are now in a relocation task so that the people involved in the development of this device occupy other roles.
In the same way, he announced that they will soon be informing Amazon Glow users about the next steps around the article.
Like other companies, Amazon has also been getting serious about costs and cutting back to deal with inflation, competition and consumer trends.
Both the closure of stores and the termination of contracts are some of the measures that the e-commerce company has taken in recent months.
Between the features that distinguish the Amazon Glowreleased a year ago, include the following:
- 8-inch screen for video calls.
- 19-inch touch surface.
- Includes game content, books, and art assignments.
- It has special content created in collaboration with Nickelodeon, Plaza Sésamo and Mattel.
- Scan objects.
- Allows the creation of stickers and puzzles.
- It offers parents parental and privacy control, as a security measure for children.
After this announcement, there is nothing left but to say goodbye, Amazon Glow.