Reports claim that the arrival of 5G iPhones was key to this record!
The first quarter of 2022 has confirmed the earnings forecasts that are estimated for Apple this year, and it has also been preceded by several records achieved in 2021. Thus and after declaring itself as the number one firm in several Asian markets, including China, now those with the bitten apple have done the same in Europe. In both cases thanks to the iPhone.
According to a new report from CounterpointResearch compared to the previous year Apple increased its participation in Europe by 25%. This figure, with which it has exceeded the 8% increase for all brands, has made it possible to reach a new record as its largest participation in history on this continent.
Counterpoint Research said that It was a mixed year for the European market and compared it to a roller coaster. This due to the consequences of the pandemic that caused problems in both supply and demand and of course the global shortage of components. And the situation has not yet been overcome:
While the total European smartphone market managed to grow by 8% in 2021, this was only a partial recovery.
Also, the report notes that 2021 was an interesting year for competition between brands. As the European smartphone market leadership changed hands four times throughout the year, while some brands enjoyed their best sales year ever in Europe.
Thanks to the launch of its first 5G iPhone, Apple led the 34% market at the beginning of the year. In February, Samsung launched its Galaxy S21 series which, initially at least, helped Samsung’s sales grew 24% compared to January and pushed it to the top spot in February 2021. Samsung then suffered major supply issues beginning in May due to pandemic-related factory closures in Vietnam, opening the door for it to Xiaomi became number one in Europe for the first time, in June 2021.
For Xiaomi, the good news was short-lived and quickly declined due to production problems. finally and Thanks to the launch of the iPhone 13, it gave Apple the lead in November 2021, offering decisive results in December of that year.
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