Apple has been working on “Project Titan” for more than a decade, but the latest information says that the Apple Car has been canceled
After more than a decade working on what is known as “Project Titan”, Apple has just canceled its electric car, commonly known to everyone as Apple Car. The decision appears to have been announced internally by Apple’s COO, Jeff Williams. The project had reached a “breaking point” within Apple and the company has decided that it is not viable.
According to inform Bloomberg, Apple has canceled all plans to launch an autonomous and electric vehicle after allocating millions of dollars to the project. Apple had approximately 2,000 people working on the Apple Car project, a large majority of them will move to Apple’s AI team directed by John Giannandrea.
Apple made the statement internally on Tuesday, surprising the nearly 2,000 employees working on the project, said the people, who asked not to be identified because the announcement was not public. The decision was shared by Chief Operating Officer Jeff Williams and Kevin Lynch, a vice president in charge of the effort, according to the people.
The Apple Car has been canceled after many years of efforts
That Apple was working on an autonomous and electric car It was an open secret, the company had autonomous cars traveling around California and had hired different car designers and workers from other brands. Although it is true that The project went through several phases and in many of them there was speculation about its failure..
The company never admitted it was working on a self-driving car and “Project Titan” was always kept secret, even though hiring and testing confirmed that they were working on something. Now all this effort for years seems to be forgotten and we will never see the Apple Car.
Apple’s intention, at least that’s what was rumored, was present the Apple Car in 2028 with a price of approximately $100,000. So there were still years of development ahead. However, the company seems to have given up on the project, provided that the information of Bloomberg be right.