For a couple of years, Apple has shown intentions to make its products and services more accessible to the general public. The birth of the iPhone SE was perhaps, until now, the most prominent movement in this regard.
However, everything seems to indicate that Apple now wants to go a step further with a “small payment” program to buy an iPhone, an iPad or other types of devices.
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The iPhone SE 5G will be Apple’s new best seller
The report is that iPhone SE 5G will be Apple’s first hardware subscription service. In general terms, what he proposes is that this new service would allow us to pay monthly to acquire a device from the company.
Brand executives want to boost Apple sales, this payment model will allow users to subscribe to hardware for the first time, instead of just digital services. But the project is still in development, said the people, who asked not to be named because the initiative has not been announced.
Apple and its commitment to “small payments”
In principle, the option of being able to pay monthly for a device could appeal to many people who cannot afford the cash purchase of an iPhone, for example. It would be a reliable, safe and practical financing alternative.
Additionally, Apple could think of plans that consider the payment of the devices plus the rental of software and services in a single monthly fee, which would give guarantees around customer loyalty.
Lastly, Apple could reduce the update windows between users for devices like the iPhone. Before, the renewal of this device occurred every two years on average, now the period has been extended to three or four years on average. A monthly subscription could motivate users to renew more frequently.