How do you say in my town? “Apple sets up a circus and gets dwarfs” It is a classic Spanish saying that indicates that everything you do is going to go wrong and to a certain extent, this is happening to Apple since Epic Games raised its voice against its policy of monopoly and control of the App Store. Now, the problems do not have to do with the company that has launched Fortnite or Unreal Engine, but with the European Union and its policies against climate change.
Opening of the App Store
For several years, the European Union has been working on reduce pollution to save the planet, as well as a fight against the monopoly of big companies. The latter is causing a real problem for Apple, since Europe wants to allow the possibility of downloading to mobile devices from sources other than the Apple Store, so that users can have a greater range of possibilities when buying a product.
Apple has expressed its disagreement before such an approach, since it could cause security issues on your devices since you could download applications that have not gone through the security controls that Apple has to validate the entry or not of an app to the Apple application store. Time will tell if Apple is not forced to allow the entry of third-party apps, but what does seem clear is that Europe is very serious about it.
Rechargeable batteries
Another of the big problems that Apple and the rest of the companies face in the European Union regulations regarding the device batteries. The European Union wants that, by 2027, mobile devices have the possibility of being able to change the battery quickly and easilywith the aim of being able to lengthen the useful life of these products since the battery is one of the essential components of your iPhone, as well as being one of the most polluting.
In this sense, the European Union is going to allow its easy replacement, which implies a series of advantages and disadvantages. Regarding the advantages, It is the longest useful life of these, repairs of components that are in the vicinity of the battery, always having a battery and the possibility of making repairs easier in case of a problem. On the contrary, among his disadvantages there would be the impossibility of being able to have IP68, an increase in the price of these, breakage of closing components and worst of all: more robust designs because the battery has to be replaceable.
Price increase
All this will cause an increase in the price of the products, since they will have to gradually adapt to the new restrictions from Europe. The immediate effect is that Apple already has a price that is already high, and above all, generation 14 has received a good reality check with the few sales it has had.
To all this we have to add a price increase as a result of regulations and regulations, Apple may find the problem that it will have to reduce its income to be competitive, because there will come a point where people will not be able to pay 1700 for an iPhone.