Apple may have had a weaker last fiscal quarter than it would have liked, but what the global estimates reflect is for the Cupertino offices to throw a party. Counterpoint Research has released a report that confirms Apple as leader in sales of high-end mobiles.
And it is that segment, the mobile premium, which for the first time now represents more than half (55%) of the total revenue of the global telephone market. Although the market has contracted 12% in 2022, the sale of those phones is up 1%. Which is already seeing the economic difficulties we are going through.
One in three expensive phones is an iPhone
Counterpoint Research considers a mobile premium like the one that costs more than 600 dollars, with which almost the entire range of iPhones falls into that segment while the competition rivals a more diverse range. However, the data says that revenue is increasingly coming out of the high-end. Let’s remember, for example, that the best Xiaomi 13 Pro already cost more than the iPhone 14 Pro.
Mobile market share of more than $600 in 2021 and 2022.
According to Counterpoint’s calculations, one in three high-end mobiles are an iPhone. Behind is Samsung with a 16% share, and the rest of the manufacturers keep the remaining 9%. This is also a battle of operating systems: iOS presides with that 75% while Android must settle for 23% of the share.
Another report also suggests the reason for this growth in markets such as Latin America: there sales have fallen by a historic 14% and Samsung is in control, but the iPhone 11 has made Apple weather the storm and even scratch the market share of your competitors.
Something similar happens in India: Apple achieves a 60% share of the mobile market for more than $500 according to IDC estimates, managing to grow in a country where phone sales have fallen by 10%. The iPhone 13 has been the third best-selling mobile in that territory.
The mid-range, another beneficiary of this phenomenon
This, by rebound, can be a good effect for also stay with the mid-range market. Apple considers these mid-ranges as the previous generations of its mobiles, such as the iPhone 13 or iPhone 13 Pro from past years.
It also fits with the rumors of an evolution of the iPhone SE: the so-called ‘iPhone SE 4’ can evolve towards somewhat larger sizes and prices, taking advantage of the brand’s hegemony in the most expensive ranges. If consumers agree to spend more money on an iPhone, why lower prices when you win with the expensive?
We are therefore waiting for how this market will continue, especially after the launch of those iPhone 15 that according to rumors will be even more expensive. If Tim Cook’s plan goes well, Apple would recover its growth rate without too many difficulties.
Image | zana laitif
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