The Apple company has inaugurated its first official store in India, located in the city of Mumbai, with the presence of its CEO Tim Cook and hundreds of users who stood in long lines to be the first to purchase brand products in the territory.
The store is officially called “Apple BKC” and another branch is expected to open in Delhi this week.
Although these will be the first physical Apple stores in India, the company has been present in the country for 25 years.
In an official statement published on its website, Apple highlighted its commitment to carbon neutrality, ensuring that all active partners in its supply chain in India commit to using 100% clean energy for their operations. Likewise, the company affirmed that by the year 2025, it will announce the use of 100% recycled cobalt for the elaboration of all the batteries produced by the company.
India has become an attractive market. First of all, the country’s population is huge, exceeding 1.3 billion inhabitants, which represents a great opportunity for the company in terms of sales and growth.
In addition, India is experiencing strong economic growth and is expected to become the third largest economy in the world by 2030. This means that more and more people in the country with higher purchasing power are willing to invest in technological products. high quality.
Another important factor is the increase in connectivity and Internet access in the country. As more people access the Internet and become more dependent on technology, the demand for high-quality electronics is also increasing.
The opening of the physical Apple stores in Mumbai and Delhi represents a great opportunity for the company to directly reach consumers and provide a unique shopping experience, thus increasing its presence in the country.