In five years Apple TV+ has remained faithful to its original content offering!
It was 2019 and the battle for streaming dominance was increasing with new players preparing for a scenario that changed without warning in 2020. Apple opted for a streaming service called Apple TV+, which would offer a catalog with original productions in charge of the most recognized talent in the industry. With great expectations and also negative forecasts, the service has evolved and This March 25 marks five years since its announcement.
Despite the pandemic and strike of writers and actors involved, Apple TV+ has not given in to its proposal of offering original content, with the success and failures that entails. In any case, the balance is positive, Recognized series, awards and very lucrative sports agreements are part of the milestones of this five years.
Apple TV+ celebrates five years since its official announcement
A luxury trio
Apple TV+ began streaming on November 1, 2019. “The Morning Show”, “Ted Lasso” and “Severance” were among the newcomers and most promoted series on the platform.
Of the previous trio, the star cast of “The Morning Show,” led by Jennifer Aniston, Reese Witherspoon as Hollywood’s highest-paid actresses, and Steve Carell suggested this would be Apple TV+’s first big hit.
After the first season, it was the first to win an award for Apple, thanks to the SAG Award for Best Actress in a Drama for Jennifer Anistonbut it did not emerge as the most successful.
Thus, the story of the charismatic “Ted Lasso”played by Jason Sudeikis, became the platform’s best-received series to date.
From the first season to the third and last, at least starring Sudeikis, The program transcended the screen, generated unexpected partnerships and filled Apple TV+ with the most recognized awards in the industry.
Full science fiction
What would be a transition from the early years has been consolidated into series based on science fiction books. So, Apple TV+ has financed and promoted series based on this genre such as “Foundation”, “Constellation”, “Silo” and “Invasion”. After their first season, most have been renewed for new installments, although some have had their budget reduced.
The previous ones and other less high-sounding ones like “Severance” or “Extrapolation” They have not gone unnoticed by critics, and despite Apple’s efforts, none has established itself as Ted Lasso’s successor.
History at the Oscar
In movies, Apple TV+ has been as obsessive as with series. The pocketbook that supports him has been of great help in purchasing recognized productions. In 2021, the platform made the largest offer to buy CODAwinner of that year’s Sundance Virtual Film Festival and the highest paid of that event to date.
In 2022, the beautiful Apple TV+ film CODA triumphed at the 94th Academy Awards, winning three statuettes, including the Oscar for best film of the year. So, Apple achieved a historic milestone by being the first film from a streaming service to win the prestigious award for best film.
Although this 2024, the Apple TV+ films “The Moon Killers” and “Napoleon” were nominated in thirteen categories, expectations were not met.
An unexpected goal
In 2022, Apple TV+ signed a million-dollar agreement with Major League Soccer for ten years to transmit exclusive content for all lovers of soccer competitions, through a special package offered to platform customers.
Although it was an agreement that ensured positive figures for Apple, the signing of Lionel Messi to Inter Miami, unexpectedly increased subscriptions to the service.
The big difference of Apple TV+
While most streaming services continue to search for strategies to retain followers or generate more income, Apple TV+ does not depend on subscriptions to stay on the air. For now, The platform focuses on consolidating its catalog and prestige.
According to a report, Apple TV+ viewership has increased by 42% in 2023, in more than 100 countries, and the total hours consumed have multiplied by 2 in 2023 compared to 2022.
And although there are not many signs about the business model that should support Apple TV+ or the advantages that this luxury allows, Some moves by Apple suggest that the service is just a means to a greater end that will rely on advertising revenue. And to start, don’t rule out trying an advertising plan with advertising