Apple wants to know in detail how users appreciate the Vision Pro!
After three months on the market, impressive use cases and also a few complaints that have arisen in scattered form, Apple has begun asking its users for feedback about their experience with the Vision Pro. To take advantage of first-hand data, the bitten apple company has sent surveys that ask about various aspects.
Apple’s survey on the Vision Pro includes 16 questions focused on evaluating product satisfaction, environment usage, favorite features, what it is used for, how often it is used. Additionally, there are questions about guest mode and who else uses the Vision Pro, even though the device is not set up for sharing.
Apple asks Vision Pro users for first-hand information
Some specific questions about the Vision Pro experience include:
- What type of video content are you most interested in watching on Apple Vision Pro?
- When you use your Apple Vision Pro, how often are you immersed in an environment?
- Whenever you use apps on Apple Vision Pro, how often do you multitask?
- Have you set your Persona to use on FaceTime?
- How satisfied are you with the look of your Persona in Apple Vision Pro?
- Where is your Apple Vision Pro used most?
Although the Apple Vision has only been on the market for a short time, this survey coincides with the most recent reports that interest in the device is fading, leading Apple to rethink its marketing strategy. According to a report by leaker Ming-Chi Kuo on his Medium blog, the company will reduce the number of shipments.
Initial estimates suggested that Apple would produce between 700,000 and 800,000 units per year. Now Apple’s goal would be around 400,000 and 450,000 units.
Resolving this situation is urgent. Apple must readjust its plans before the expansion of the Vision Pro planned for different months in 2024. In addition to current users, the reduction in demand for demonstrations in retail stores has also been discouraging.
Despite the current situation, what seems like a disadvantage now is also Apple’s great advantage. The Vision Pro is a new product that must adjust several detailsespecially the demand for apps so that users really find a differential. Apple knows this and this survey suggests that it won’t wait too long to get to work.