Apple will not increase the production of the iPhone 14, its forecasts of increased demand will not be fulfilled.
According to a new report Bloomberg, Apple has ordered its suppliers not to increase the production of the iPhone 14. A few days ago it was rumored that the demand for the iPhone 14 had been higher than expected and that Apple had plans to increase the demand by approximately 6 million devices, however it seems that those plans have been canceled.
Apple has reportedly told suppliers that stop their efforts to increase the production of the iPhone 14 by up to 6 million units during the second half of the year. Apple had updated sales projections in the weeks leading up to the iPhone 14 launch, but it appears that actual demand isn’t as high as expected.
The goal therefore remains 90 million units of iPhone 14 for this year. A similar amount to what the company sold last year with the iPhone 13 range.
Less iPhone 14, more iPhone 14 Pro
Apparently, Apple has ordered to move manufacturing, producing more iPhone 14 Pro and iPhone 14 Pro Max and less entry-level iPhone 14. In other words, the demand for the basic iPhone 14 is being much lower as expected.
The truth is that Apple’s decisions are not surprising. All iPhone 14s have increased in price, and The iPhone 14 Pro and iPhone 14 Pro Max are the ones that include the most news. New cameras with a 48 megapixel main sensor, new design with the Dynamic Island and the new A14 Bionic chip. Therefore, it is normal that those who decide to spend so much money, opt for the best.
The iPhone 14 has risen 100 euros in price in Spain compared to iPhone 13, and the differences are very small as we have been able to verify. Therefore, at the moment it is much more advisable to get an iPhone 13 than an iPhone 14, the price difference does not seem to be worth it.
Of course, it is not something that surprises us. Also, it’s not that Apple is going to sell less than expected, there just hasn’t been the increase in demand that was expected. Something logical seeing the rise in prices and the lack of novelties of the most basic models.