They assure that Tim Cook is the biggest fan of Apple Reality Pro!
The latest details about Apple’s mixed reality headset, including photos of its frame and hardware components, ensure its imminent launch for this year. However, some rumors claim that the decision has not been the product of the consensus of the company’s executives, but of the relevant opinion of Tim Cook.
A report of Financial Times ensures that the company’s industrial design team warned that the device was not ready for launchwhile Apple’s operations team wanted to ship an early version of the product.
The number one fan of Apple Reality Pro is Tim Cook
Tim Cook, who served as Apple’s chief operating officer before becoming CEO, reportedly supported his successor, Jeff Williamswho according to company engineers lobbied for an early release of the devices.
The report, based on internal company sources, also ensures that employees noticed that operations are increasingly taking control over product development under Cook’s leadership. And the days when part of an engineer’s job was to come up with solutions to meet the “crazy requirements” of the design team, has changed.
I don’t know Tim…
Although Cook has expressed his interest in augmented reality and mixed reality on many occasions, he is also the same executive who for more than a decade has made the key decisions that have strengthened Apple and made it the company that is currently. Hence, rushing a launch based on a whim doesn’t seem like a move from Apple’s current CEO.
Currently, it is expected that Apple presents the mixed reality glasses during WWDC in June 2023, and that they are ready for sale months later. However, and despite the expectation of knowing the project that Apple has developed for more than seven years, its price of 3,000 eurosAlthough justified, it could be the characteristic that works against you.