One of the environmental measures announced by Apple with the arrival of the iPhone 12, that of not including an adapter in the box, has made the company is forced to stop selling its smartphones in Brazil. This has been decreed by the country’s government, considering that the charger is a key component for consumers.
Brazil also Apple has been fined $2.3 million. for failing to comply with one of the government’s demands: allowing consumers to get a free adapter with the purchase of an iPhone. It is precisely something that Samsung has done with the arrival of its latest devices.
According to Reuters, the Cupertino company argued that the non-inclusion of the charger in the iPhone box is nothing more than an environmental measure. The objective? Reduce carbon emissions. The Brazilian government, however, reiterates that it is a “discriminatory and deliberate practice against consumers”.
As a result, it has limited sales to those iPhones that do include the charging adapter in the box, and prohibited, therefore, that of the iPhone 12 and other earlier or later models that do not come with a charger either. It is also likely that Apple will not be able to sell the new iPhone 14 either. Models that, let us remember, could be announced on September 7, since these will not arrive with an adapter either.
The absence of the charger in the iPhone box, an environmental measure
Apple stopped including the charger in the box in the new iPhone models sold from 2020. It did so, specifically, with the arrival of the iPhone 12 and as part of one of the many environmental measures announced by the company. This consists of eliminating the highest possible percentage of plastic in its devices and, in turn, reducing carbon emissions in the transport of these products. And it is that eliminating the adapter of the box also allows to reduce its dimensions.
The company also removed the adapter from those older generation devices, but which were assembled from 2020. Among them, the second generation iPhone 11 and iPhone SE. Other manufacturers, such as Samsung or Google, also carried out the same practice, arguing environmental reasons.
Brazil, however, has always been reluctant to this measure. In fact, earlier this year, a Brazilian judge forced Apple to compensate a customer who claimed that his iPhone did not include a charger, considered by the judge an “essential piece”for the correct operation of the smartphone.